Start with an agreement

If you want people to share your vision or goals, you have to start by establishing those items on which you can all agree.

What is the goal to begin with?  A few examples:

  • Make sales
  • Add followers
  • Increase engagement
  • Create more opportunities for conversion

Choose just one as a starting point.

Next, establish your baseline.  Figure out exactly where you are at the beginning.  Whether it’s zero or 1000 doesn’t matter.  But if you don’t know where you’re at, how will you know when you have hit your goal?

Baselines can be found through analytical tools (Google Analytics) or social insights or even just a tally on a spreadsheet, data collected over time.

Now, what will your measurement be? 

  • Actual web traffic?
  • Follower count?
  • Or email subscribers?

It doesn’t matter as long as everyone agrees on how project success will be measured.

If you have a buy-in on the baseline numbers, goal and measurement then it’s easy to work from that starting point and make whatever changes necessary.

This agreement puts everyone on the same path and journey to success from the start.

If you’re reading this thinking, “well, of course!” then you may be surprised at how many organizations have problems with simply agreeing on any of the above.   It’s the major roadblock that paralyzes and prevents any movement forward.

Just food for thought.


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