We Used to Measure Marketing Like This; HubSpot Changed Everything " Read More According to HubSpot’s 2026 State of Marketing Report, 86.4% of marketers now use AI tools. I’ve been writing about web analytics since before 2007. Back then, I published a post...
How to Understand HubSpot Reports " Read More The numbers aren’t wrong. They’re just answering a different questions. Your numbers are fine. You’re just asking different questions. Last week a client called me, clearly frustrated. Their HubSpot...
Why Your Form Reports Are Off — and the One Hidden Field That Solves It. " Read More The Problem: Missing Dates = Misleading Reports When a form doesn’t have its own submission timestamp, HubSpot falls back on whatever date already exists on the contact record. ...
The Secret to Seeing What Really Happens in Your Sales Pipeline " Read More l August 4, 2025 Funnels let you measure reality—not assumptions If you’re using HubSpot to grow your business, understanding your funnels isn’t just a nice-to-have—it’s how you turn guesswork...
12 Rules to Clean Up Your Dashboards and Drive Better Decisions " Read More l March 10, 2025 April 22, 2025 Reports without context are just charts. Smarter HubSpot Reporting HubSpot makes it easy to build reports—but that doesn’t mean they’ll be useful. If you’ve...
Unlocking Business Insights: Mastering HubSpot Reporting for Smarter Decisions " Read More l February 24, 2025 Unlock HubSpot’s potential by using the right properties and objects. When it comes to making data-driven decisions, the reports you rely on can make or...
