The Business Card Trick that Fixes Trade Show Follow-Up " Read More The Problem: Badges Only Tell You a Name You know the routine. Three days on a trade show floor, a stack of scanned badges, a sore back from standing on concrete — and then you get home. Most event...
Instilling a good work ethic, leading by example " Read More l July 23, 2023 Work ethic is the principles we live by in our business lives. When I was 13 I very much wanted a puppet. Not just any puppet, but a puppet from the very best, Puppet Productions (now...
Making Buying Easy: Lessons from a Home Improvement Store " Read More l May 28, 2023 In this self-service retail landscape, it’s still possible to drive more sales. Imagine this… You make your way to your favorite home improvement store, excited to...
Psychology of Trust: A digital marketing necessity " Read More l Feb 16, 2023 According to a study by Stanford University, 75% of people judge the credibility of a business based on its website design. About ten years ago I wrote a post about psychology and trust in...
Titanic: 5 Historical mistakes when marketing with a website. " Read More The search engines and the growth of social media make it imperative that websites and associated marketing channels are constantly reviewed. The anniversary of the sinking of the Titanic was...
Why Some Websites Fail to Launch: Common Reasons and Solutions " Read More The reason for website failure was tied to a lack of in-depth advance planning and follow-through. Although I loathe television commercials for interrupting an otherwise good program, I have...
