Instilling a good work ethic, leading by example " Read More l July 23, 2023 Work ethic is the principles we live by in our business lives. When I was 13 I very much wanted a puppet. Not just any puppet, but a puppet from the very best, Puppet Productions (now...
Making Buying Easy: Lessons from a Home Improvement Store " Read More l May 28, 2023 In this self-service retail landscape, it’s still possible to drive more sales. Imagine this… You make your way to your favorite home improvement store, excited to...
Psychology of Trust: A digital marketing necessity " Read More l Feb 16, 2023 According to a study by Stanford University, 75% of people judge the credibility of a business based on its website design. About ten years ago I wrote a post about psychology and trust in...
Titanic: 5 Historical mistakes when marketing with a website. " Read More The search engines and the growth of social media make it imperative that websites and associated marketing channels are constantly reviewed. The anniversary of the sinking of the Titanic was...
Why Some Websites Fail to Launch: Common Reasons and Solutions " Read More The reason for website failure was tied to a lack of in-depth advance planning and follow-through. Although I loathe television commercials for interrupting an otherwise good program, I have...
Thank you for calling . . . my name is Bob " Read More l April 27, 2011 There are really good digital marketing professionals in the United States who work hard to provide a quality product & service. During research for a client, I chanced upon the link to an...
