The SMART Spark
The Demise of Twitter Verification: A Shift in Credibility and Visibility Under Elon Musk’s Ownership
The once-coveted blue checkmark, once denoting identity and operator, has been reduced to a symbol of vanity. The change in Twitter under Elon Musk's ownership has had a significant impact on the platform, as well as on the visibility of prominent users. Twitter was...
Why Your Business Needs a Blog: Connect with Customers and Achieve Goals
A blog can become the biggest asset for your business. Are you a business owner who is struggling to figure out how to engage with your customers in the digital age? Well, fear not, because including a blog on your website may just be the answer you've been looking...
What happened last week . . .
Each week the digital marketing world changes -a lot What happened this past week in digital marketing? Tiktok launched the “Feed Refresh” feature for all users to start a new content feed. Will Tiktok be banned in the US? Something to watch if you're audience uses...
5 Crucial Strategies for Leading a High-Performing Marketing Team
A high-performing marketing team includes diverse marketing skills and experiences, clear goals, collaboration, technology, and professional development opportunities. What does it take to lead a successful marketing management team? Marketing is a constantly evolving...
7 Budget-Friendly B2B Digital Marketing Strategies for Success
Building a business that sells to other businesses may be challenging, but can be accomplished with solid digital marketing and a little networking. When I started my marketing company over twenty years ago, digital marketing was such a new concept that the options...
Psychology of Trust: A digital marketing necessity
According to a study by Stanford University, 75% of people judge the credibility of a business based on its website design. About ten years ago I wrote a post about psychology and trust in web design. In today's digital age, trust has become an even stronger critical...
Avoid These Common Marketing Mistakes for Ethical and Effective Promotion
Effective marketing is critical to the success of any entrepreneurial venture. I have been fortunate to try my hand at several entrepreneurial endeavors. Some were really good ideas and did well. One took off so fast that ultimately that was the end of that...
Measuring ROI in B2B Digital Marketing: Key Metrics to Track for Success in 2023
Return on investment is the most important factor to determine the success of any marketing campaign. It’s 2023 and it’s as important as ever to measure the return on investment (ROI) of your digital marketing campaigns or any advertising effort to determine...
WordPress for Business Websites: Benefits, Drawbacks, and Considerations
WordPress is highly flexible and can be used to create a wide range of websites, from simple blogs to complex e-commerce sites. If you are thinking about creating a website for your business, one of the first things you need to decide is which platform to use. As a...
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