The SMART Spark
The Importance of the Internet for B2B Lead Generation and Branding
CEOs spend an average of 2.6 hours per day on email and 70% of CEOs regularly use social media When the internet first emerged, it was primarily embraced by consumer-driven companies. However, over the years, the web has evolved into a reliable research tool for a...
And I am back!
After doing time as a cheer mom, I'm back to being the idea girl. You may notice, or maybe not, that there's a pretty long gap between this post and the last one. Well, life is an adventure. Between feeling a bit burned out and being pulled to into the world of...
Digital Marketing Strategies: Beware of Black Hat Tactics
While a shortcut may get you quick results in the near term, in the long term those tactics ultimately fail. In the spirit of the recent presidential debates, I thought it might be interesting to share my views on some of the most common digital marketing strategies....
Debunking the Myth: Is Search Engine Optimization (SEO) a Scam? Exploring the Real Benefits and Best Practices for Boosting Your Online Presence
Every page of your website has keywords that people will potentially use to find your website. SEO Scam or Strategy? Apparently, there is a section of the population that thinks search engine optimization (SEO) is a scam. Is it? I guess it depends on who's doing it...
7 things Texas Hold’em taught me about digital marketing
A solid marketing program takes time and often the help of professionals who can guide you through. As you may guess from the title, I'm a poker player. Got hooked on Texas Hold'em back in 2005 and have been playing regularly ever since. While I occasionally venture...
Email Marketing Basics: Avoiding Spam and Enhancing Customer Experience
Email is a key component of any digital marketing program. I recently wrote a blog post about using the BCC email option (blind copy) for broadcast email. It got me thinking that there are still a lot of people who don't understand the finer points of email marketing....
it’s time to engage!
Just like any good communication, social media is a two-way conversation that requires both parties to actively participate. So you've beefed up your personal profile on LinkedIn, set up your business page on Facebook, you've added a business place on Google+, you've...
Titanic: 5 Historical mistakes when marketing with a website.
The search engines and the growth of social media make it imperative that websites and associated marketing channels are constantly reviewed. The anniversary of the sinking of the Titanic was this month which calls to mind all the epic mistakes that were made on that...
Sticks & Stones: Managing Your Online Reputation
The stark reality is we are in an age where anyone can say anything about any person or company online. I recently met with a company that wants to start a social media marketing campaign and they asked a common question: What happens if someone posts a complaint or...
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