The SMART Spark

Like Follow Share

The quickest way to grow your followers is to invite your employees, friends, and family to follow/like your businesses. Social media is social. I know this is a pretty obvious statement and you know how important being social is, after all, that’s why you have social...

Why Some Websites Fail to Launch: Common Reasons and Solutions

The reason for website failure was tied to a lack of in-depth advance planning and follow-through. Although I loathe television commercials for interrupting an otherwise good program, I have been known to find thought-provoking inspiration for articles. This is one...

What does web design cost?

There are several things to look for when considering how much to pay for digital marketing services. If you ask for bids on your internet project, you will inevitably get quotes ranging from the extreme low to the over-the-top high. Many business owners make the...

Batter Up! This week’s new website launches

Here are some previews of the sites we knocked out, Harlow Aerostructures and Clearsite Windshield Repair. The last week has been like a pitching machine going at full speed, I’ve hit a lot of the balls and fouled a few hits, but overall I’ve survived without too many...

Expert Tips for a Smooth Website Redesign Process: What to Expect and How to Ensure Success

Here's a helpful reminder of what to expect throughout the process, from excellent customer service to flexibility from your designer. Many business owners are choosing a redesign of their current (out of date) websites - if you are thinking of a redesign you may (or...

Thank you for calling . . . my name is Bob

There are really good digital marketing professionals in the United States who work hard to provide a quality product & service. During research for a client, I chanced upon the link to an article about how to tell if you are reaching a call center and how to get...

Clean out the cobwebs!

After a long year (or years) of servitude, your old and deprecated website is on the tail end of its lifespan. Time for a redesign. It's that time of the year! The front door is wide open, the area rug is hung up on the front porch to get beaten clean and all of the...

Things that make you go hmmmm. . .

Some websites make you pause and wonder about the motivation. I've been doing a lot of competitor searches for clients lately and I've come across websites that just . . . make you want to go "hmmmm . . ." Thought I would share a few of these with you to serve as...

11.1 Reasons Your Website is Outdated and Needs a Makeover Now

Quit welcoming people to your website - it's trite, they are already there and all visitors want to know is "What can I do here?" How old is your website? Is the hit counter tracking your visits? Are your meta tags all set with the best key phrases? It really doesn't...