The SMART Spark
Valentine’s Day
We thank you from the bottom of our hearts for your continued business and support. This Valentine's Day we thought it would be a good idea to let all of our clients know just how much we love working with them. It's a rare blessing to be able to get paid for what you...
Working on “Extreme Land” in an Extreme-ly White Land
We are few weeks and many many miles into "Extreme Land" and things are finally starting to take shape. Well, here we are, a few weeks and many many miles into "Extreme Land" as we've so eloquently labeled the project, and things are finally starting to take shape....
5 Must-Have Pages for Your Website to Build Credibility and Convert Visitors
Create a website that is not only user-friendly but also helps establish trust and credibility with your visitors. If you're reading this, chances are you have a website or you're planning to create one. Congratulations! You're on your way to establishing a digital...
Boost Your Search Engine Rank with These Easy Naming Tips
Every element on your website, from images to links to headlines, can impact your SEM. If you have a website or blog, you probably want it to be found by as many people as possible. One of the most effective ways to increase your website's visibility is through search...
Mastering Image Selection: The Psychology Behind Effective Website Imagery
By considering the psychological factors that influence image selection, web developers can create a connection with the viewer and evoke the desired emotional response. Are you tired of creating a website that doesn't quite hit the mark? Are you struggling to capture...
Stepping into the Power of Social Marketing: Lessons from a Shoe Shopping Adventure
With so many channels competing for our attention both on and off the internet, it can be hard to make a decision. Yesterday I took my daughter shopping for new shoes. I keep telling her to stop growing but she refuses to do so. As we looked at the selection of cool...
Small is the New Big: How Social Media is Changing the Marketing Game
Being perceived as small means you are more people-friendly, you can adapt to the needs of specific customers, and you listen better. Today, a prospective client said to me, "Don't take this the wrong way, but I like you because you're a small company." It's funny how...
Mastering Online Marketing: Why Social Media and Search Engine Optimization Go Hand-in-Hand
Updated May 21, 2023 Design a well-rounded approach that includes all of the internet marketing tools available: social media, search marketing, email marketing, etc. With all the attention that social media gets (and generates), website optimization hasn't been...
Unlocking the Value of Unsubscribers: Understanding the Impact and Strategies for Retention
One thing to remember is if someone is genuinely not interested in your email and unsubscribes, they most likely were not in your target audience. When it comes to email campaigns, many people tend to focus on the open and click-through rates, but there's another...
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