The SMART Spark

10 Essential Tips for Successful PPC Advertising

Updated May 25, 2023 Implement these best practices, to enhance the effectiveness and efficiency of your PPC advertising. Here are 10 (updated) tips to help you maximize your PPC (pay-per-click) advertising efforts and incorporate current best practices: Target...

A little enthusiastic inspiration. . .

Enthusiasm and passion go hand in hand. This week I was asked by a web entrepreneur which markets he should get into, and which products or services should he sell online. My answer was: Only those things that you are passionate about. If you are to be truly...

Cuil – Not so Cool

Spoiler Alert - maybe it was launched too soon but right now Cuil is not so cool!! Today a new search engine was launched by 2 former employees of Google. The name is Cuil (pronounced "cool"). I gave the search engine a quick try this morning with some of the search...

Maximizing the ROI of Your Online Paid Advertising: Essential Steps for Success

You may think that the first step is to write the ad. No, first step is to prepare your site! This week I talked to yet another website owner that had used pay-per-click (PPC) ads but did not see any sales from the effort. This happens at least once a week. The reason...

Building Strong Online Relationships

Work towards developing an online relationship that will make people want to do business with you. Even though the web may appear to be a cold, distant tool to some, it's really a relationship builder and, like every other relationship, you have to tune in to the...

Unleashing the Power of Imagination

"Logic will get you from A to B. Imagination will take you everywhere."--Albert Einstein Many times when website owners think about the design and development of their website they think logically - come to the front page, click a link and exit... What happens when...

What do your web visitors really want?

It's not about what you're selling--it's about how what you're selling can help the customer. Harvard Business School Professor Emeritus Theodore Levitt once said, "People don't want a quarter-inch drill, they want a quarter-inch hole." The visitors to your website...

“The Coolest” from Google

When it comes to knowing that you are delivering what your visitors are looking for . . . way cool! Today I was able to attend a webinar from Google - which I think is cool just to begin with. The pros at Google answered questions that were submitted in advance and...

No One Really Cares

Getting and keeping the attention of your site visitors shouldn't be taken for granted. Sad but true, no one really cares how great your company is, how awesome the people are in your service department, and the cool tagline. No one really cares about the fluffy text,...