The SMART Spark

Mastering Satisfycing: Navigating Online Research for Informed Decisions

Updated May 25, 2023 The concept of satisfycing can guide your website design and digital marketing to capture the attention. People who conduct online research before making a decision often find themselves overwhelmed by the vast amount of information and choices...

Mastering Website Design: Tailoring Experiences for Higher Conversions

Knowledge is power. The more you understand your customers, the more visitor conversions you'll have. In the world of digital marketing, it's clear that a one-size-fits-all approach doesn't work. Just as not everyone can wear the same clothing size, not everyone who...

Take Off & Landings

Giving a little attention to these "landing" pages could be just the ticket to giving you a better rate of return on your site. I live somewhat near the airport. It's a comfortable distance, not so close as to have the cabinets rattle when the planes go over but close...

10 Essential Tips for Successful PPC Advertising

Updated May 25, 2023 Implement these best practices, to enhance the effectiveness and efficiency of your PPC advertising. Here are 10 (updated) tips to help you maximize your PPC (pay-per-click) advertising efforts and incorporate current best practices: Target...

A little enthusiastic inspiration. . .

Enthusiasm and passion go hand in hand. This week I was asked by a web entrepreneur which markets he should get into, and which products or services should he sell online. My answer was: Only those things that you are passionate about. If you are to be truly...

Cuil – Not so Cool

Spoiler Alert - maybe it was launched too soon but right now Cuil is not so cool!! Today a new search engine was launched by 2 former employees of Google. The name is Cuil (pronounced "cool"). I gave the search engine a quick try this morning with some of the search...

Maximizing the ROI of Your Online Paid Advertising: Essential Steps for Success

You may think that the first step is to write the ad. No, first step is to prepare your site! This week I talked to yet another website owner that had used pay-per-click (PPC) ads but did not see any sales from the effort. This happens at least once a week. The reason...

Building Strong Online Relationships

Work towards developing an online relationship that will make people want to do business with you. Even though the web may appear to be a cold, distant tool to some, it's really a relationship builder and, like every other relationship, you have to tune in to the...

Unleashing the Power of Imagination

"Logic will get you from A to B. Imagination will take you everywhere."--Albert Einstein Many times when website owners think about the design and development of their website they think logically - come to the front page, click a link and exit... What happens when...