The SMART Spark

No One Really Cares

Getting and keeping the attention of your site visitors shouldn't be taken for granted. Sad but true, no one really cares how great your company is, how awesome the people are in your service department, and the cool tagline. No one really cares about the fluffy text,...

Happy Birthday DMOZ

The DMOZ directory is much like a library. Hard to believe but DMOZ - the Open Directory Project - is 10 years old. This little mentioned icon to the web has remained the only totally free, totally human-edited directory. The volunteers who review the sites are...

Links: The Web’s Version of Election

Lead your link campaign with integrity and you'll reap the reward of page ranking. It's an election year! To celebrate here is a list of items to remember about links and the voters of the internet. 1. Think Election! Each link gives your site a "vote" in terms of...

Effective Marketing Strategies During a Recession

Effective marketing strategies are vital for maintaining stability and achieving growth during a recession As business owners, we all face the challenge of maintaining stability and growth during times of economic uncertainty. A recession brings changes in consumer...

The Press Release

Get the ball rolling and start telling people what your company is up to! I just received my monthly issue of Website Magazine. Hard to believe that I started in this industry over 10 years ago when there was literally nothing but a bunch of online geeks - now we have...

Clutter Cutter

According to Yahoo, here is a list of 51 ways pages are considered to be cluttered.In a quest to be all things to all people, it's easy to get caught up in trying to fill your front page with everything imaginable. Does too much stuff make your page undesirable to...

The Role of SEO in an Effective Multifaceted Marketing Strategy

Organic SEO is not a fast & easy fix but it does work for customer acquisition.The current economy has slowed business for many companies whether online or brick-and-mortar. Everyone involved in the business is looking for the "quick fix" that will sustain them...

Unlocking Success: Why People, Not Companies, Drive Online Purchases

Behind every click, every website visit, and every purchasing decision, there's a real person. The latest stats on home internet usage in the United States just came in from Nielsen, and let me tell you, the numbers are mind-blowing! Can you believe that over 150...

Google – Friend or Foe

Google's quest is to provide the best, most relevant, and comprehensive results to searchers. Google's "search within search" feature has many people who use the popular search engine a bit more than concerned. On the surface, it sounds benign but the larger...