The SMART Spark

Revisiting, Revising, Renewing

The evolution of businesses is interesting. Today I took a look at Seth Godin's blog and I got to thinking about how I got started in this business, and actually how many businesses evolve. Seth was writing about Starbucks and something I didn't know, was that they...

How much does your anchor weigh?

April 26, 2007 Having links from outside sources is an important part of search engine positioning. The more sites that link to your site, the more your site is deemed to be relevant to the search query. That, in turn, will move your site higher in the search engines....

The Advertising Equation

April 19, 2007 It's clear that the web has dramatically changed things. Adrants caught my eye this morning with a bold statement that, if not already said, needed to be shouted from the rooftops. It's no longer possible to effectively advertise "at" people. The first...

Reverse Engineering

While more companies are discovering the marketing strengths of the internet . . . company managers often approach the project of web design and development from the top down. In other words, the design comes first and the goals are not considered until the project is...

Creativity

April 4, 2007Some of the best ideas aren't original Original doesn't equal creative I'm in the middle of reading a book, well several actually, but this morning I came across something that really struck a cord. You don't have to be original to be creative. Is anyone...

Top 10 Search Optimization Components

Think of a web page as a town. If a city has freeways, airports, train stations, bus shelters, and a port, that's a good indicator that it is an important hubIf you want to get high rankings in the search engines it's important to know how search engines actually...

Saw it Off!

Be careful when using the names and logos of other companies. It could be trademarked. So I went on vacation for a week to KC where I did something I rarely do... picked up a copy of USA Today. Right on the front page was an interesting article about the Texas...

Don’t Let the Competitor In

Keep your prospective customers as a captive audience. I saw something the other day that just really surprised me. I thought people had gotten wise to this but apparently not. There was a company vehicle with the name, phone, etc. Great. But then on the side of the...

MaximizeYour Website Conversion Rate: Motivate Vistors with Incentives and Great User Experience

There are simple ways to improve your website's conversion rate. And it all starts with motivation. Are you struggling to get your website visitors to take action? Well, don't worry because you're not alone. But, the good news is that there are simple ways to improve...