The SMART Spark
Don’t Let the Competitor In
Keep your prospective customers as a captive audience. I saw something the other day that just really surprised me. I thought people had gotten wise to this but apparently not. There was a company vehicle with the name, phone, etc. Great. But then on the side of the...
MaximizeYour Website Conversion Rate: Motivate Vistors with Incentives and Great User Experience
There are simple ways to improve your website's conversion rate. And it all starts with motivation. Are you struggling to get your website visitors to take action? Well, don't worry because you're not alone. But, the good news is that there are simple ways to improve...
Web Sales v. Brick & Mortar
What is the merchant's obligation when a special is advertised "internet only?" This article posted today on CNN poses an interesting question: What are the legalities of offering special offers online but not for in-store purchases? The story states that when...
Digital marketing myths and facts
If you are still doing the same things and the number of orders, sales, leads, etc. from your site has not increased your site has fallen behind. The internet changes almost daily and along with it the way people use the internet. What is the best way to reach your...
Unlocking the Power of Local Search: How to Ensure Your Business Gets Found Online
The once-coveted blue checkmark, once denoting identity and operator, has been reduced to a symbol of vanity. Local search is no longer an afterthought for businesses as the internet continues to shape the way consumers discover and engage with local products and...
Creating an Effective Web Presence: 4 Key Elements for Engaging Visitors
Providing just the right information in the right web environment goes a long way toward bringing prospects closer to doing business with you. Now that virtually every company has some sort of web presence, owners, managers, and CEOs are beginning to rethink the way...
Revolutionize Your Internet Prospecting with Personalization and Targeted Messaging
The key is to give visitors a few choices and entice them to click to increase visitor conversions. Approaching potential customers on the internet is still a challenge. You aren't face to face, you don't have the advantage of gaining information about your visitors....
Web Analytics: How to Measure the Effectiveness of Your Online and Offline Marketing Campaigns
Be sure to have a consistent, solid approach to improving performanceOne of the great things about the internet is that it is so measurable. Anyone participating in an internet marketing campaign can know definitively whether or not the program is working because of...
Wide World of Web Analysis
Hone in on key areas to "market smarter" and focus company efforts toward vistor "hot buttons." The web is full of tools to measure everything from traffic to top content and beyond. If you haven't looked at your website traffic logs lately, you should. If you wish...
Successful Projects
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