The SMART Spark

Human Factors

Psychologists are the people who are most interested in how man works with machines. It's that time again - kids of all ages are going back to school. And it looks like I will be too! Yes - that yearning to learn has bitten and I've decided to supplement my...

What you don’t know

Incorporate these trust signals into your inbound marketing strategy to strengthen your brand's reputation and connections with your audience. You never know what you don't know until you find out you didn't know it... In other words - Wow! I had no idea the hunting...

Gutsy Move

Don't underestimate the power of citizen marketing on the web So if you are a Sprint / Nextel customer and you've called customer service too often beware - you could be "fired." In an interesting move, Sprint decided to cancel service to customers who have made too...

The Secret Equation

Being a high-ranking site in Google is more important than ever. Okay so maybe I haven't blogged about Google in maybe... 3 posts. The New York Times recently had an excellent article about Google and the way they go about making sure everyone gets the best search...

Revisiting, Revising, Renewing

The evolution of businesses is interesting. Today I took a look at Seth Godin's blog and I got to thinking about how I got started in this business, and actually how many businesses evolve. Seth was writing about Starbucks and something I didn't know, was that they...

How much does your anchor weigh?

April 26, 2007 Having links from outside sources is an important part of search engine positioning. The more sites that link to your site, the more your site is deemed to be relevant to the search query. That, in turn, will move your site higher in the search engines....

The Advertising Equation

April 19, 2007 It's clear that the web has dramatically changed things. Adrants caught my eye this morning with a bold statement that, if not already said, needed to be shouted from the rooftops. It's no longer possible to effectively advertise "at" people. The first...

Reverse Engineering

While more companies are discovering the marketing strengths of the internet . . . company managers often approach the project of web design and development from the top down. In other words, the design comes first and the goals are not considered until the project is...

Creativity

April 4, 2007Some of the best ideas aren't original Original doesn't equal creative I'm in the middle of reading a book, well several actually, but this morning I came across something that really struck a cord. You don't have to be original to be creative. Is anyone...