The SMART Spark

Reverse Engineering

While more companies are discovering the marketing strengths of the internet . . . company managers often approach the project of web design and development from the top down. In other words, the design comes first and the goals are not considered until the project is...

Creativity

April 4, 2007Some of the best ideas aren't original Original doesn't equal creative I'm in the middle of reading a book, well several actually, but this morning I came across something that really struck a cord. You don't have to be original to be creative. Is anyone...

Top 10 Search Optimization Components

Think of a web page as a town. If a city has freeways, airports, train stations, bus shelters, and a port, that's a good indicator that it is an important hubIf you want to get high rankings in the search engines it's important to know how search engines actually...

Saw it Off!

Be careful when using the names and logos of other companies. It could be trademarked. So I went on vacation for a week to KC where I did something I rarely do... picked up a copy of USA Today. Right on the front page was an interesting article about the Texas...

Don’t Let the Competitor In

Keep your prospective customers as a captive audience. I saw something the other day that just really surprised me. I thought people had gotten wise to this but apparently not. There was a company vehicle with the name, phone, etc. Great. But then on the side of the...

MaximizeYour Website Conversion Rate: Motivate Vistors with Incentives and Great User Experience

There are simple ways to improve your website's conversion rate. And it all starts with motivation. Are you struggling to get your website visitors to take action? Well, don't worry because you're not alone. But, the good news is that there are simple ways to improve...

Web Sales v. Brick & Mortar

What is the merchant's obligation when a special is advertised "internet only?" This article posted today on CNN poses an interesting question: What are the legalities of offering special offers online but not for in-store purchases? The story states that when...

Digital marketing myths and facts

If you are still doing the same things and the number of orders, sales, leads, etc. from your site has not increased your site has fallen behind. The internet changes almost daily and along with it the way people use the internet. What is the best way to reach your...

Unlocking the Power of Local Search: How to Ensure Your Business Gets Found Online

The once-coveted blue checkmark, once denoting identity and operator, has been reduced to a symbol of vanity. Local search is no longer an afterthought for businesses as the internet continues to shape the way consumers discover and engage with local products and...