The SMART Spark

HubSpot Just Upgraded Email

Running multiple email programs? This is meaningful improvement. What Email Improvements Mean for Your Outreach Efforts A client called me last week to ask why their re-engagement campaign had cratered their deliverability. They'd blasted 40,000 contacts in about 20...

Stop Hunting for Info Inside Your Own CRM

Most HubSpot record views were built for everyone — which means they work perfectly for no one. You're on a call with a customer. They mention an invoice they're waiting on....

We Haven’t Been Using It

There's a support group for this . . . He didn’t call it a crisis. He didn’t say they were in trouble. He just said: “We haven’t really been using it.” I’ve learned to let that sentence sit for a second. Usually what follows is a story. They invested in it.They...

Sticks & Stones: What Online Reputation Actually Means Now

Same logic applies now, different platform. Back in 2012, I wrote a post called "Sticks & Stones: Managing Your Online Reputation." The advice was practical for the time. Set up a Google Alert for your company name. Respond quickly to negative reviews. Don't be...

You’re Probably Paying for Contacts You Shouldn’t Be

It's about having a CRM that reflects reality. The marketing vs. non-marketing contact setting is one of the most misunderstood — and most expensive — things in HubSpot. Here's a conversation I've had more times than I can count. A client is reviewing their HubSpot...

How to Turn “No” Into “Not Now” in HubSpot

Most sales teams think in two buckets: Won or Lost And while that makes pipeline reporting cleaner, it doesn't reflect how sales conversations actually work. "Lost" is rarely...

Why Your Website Isn’t Converting (And It’s Not Your Offer)

When structure improves, conversions improve.Sometimes this conversation doesn’t start with, “We’re not getting sales.” It starts with: “Why does HubSpot show so little traffic?”“Why aren’t conversions showing up?”“Why do our campaign reports look so thin?” The first...

Why You’re Getting “Delete My Data” Requests for Contacts You’ve Never Talked To

Responsible data use builds trustAction needed: Enriched data delete requests pending If you use data enrichment in HubSpot, you’ve probably seen an email like this land in your inbox: Action needed: Enriched data delete requests pendingYou got a request for a contact...

The HubSpot Partner Badge Doesn’t Mean What You Think It Means

How much time do you actually spend working in HubSpot?Hire a HubSpot Solutions Partner. Problem solved. Most people assume this is simple. But here’s the part no one tells you: the label doesn’t mean what you think it means. And by the time most companies realize...