Take Off & Landings

I live somewhat near the airport. It’s a comfortable distance, not so close as to have the cabinets rattle when the planes go over but close enough to know that people are traveling.

All these take-offs make me think of the many places people are going for business or fun. And with the Labor Day weekend coming up there will be much more travel. But thanks to the Internet we don’t have to go far to see a lot.

A recent survey by Pew & Associates found that 49% of the people who use the internet are using search engines daily. From the “surfing” point of view, search is the way to get from here to there, the virtual journey through the airways. From the website owner’s view, these searches are the gateway to more business.

When found through search, your website is uniquely positioned to be the destination of choice for the searcher. Think about it, how often do you click a link with absolutely no intention whatsoever? Whether you are browsing for information, entertainment or to make a purchase decision, every click has a purpose.

Before you “take off” for the weekend take a few minutes to look over the destinations on your website. Giving a little attention to these “landing” pages could be just the ticket to giving you a better rate of return on your site.