This week I was asked by a web entrepreneur which markets he should get into, and which products or services should he sell online. My answer was:

Only those things that you are passionate about.

If you are to be truly successful, you must be enthusiastic about your undertaking. Enthusiasm and passion go hand in hand.

If you look at the companies or ideas that were truly successful you’ll find an enthusiastic person behind them. Think of Thomas Edison – he says that his early attempts at the light bulb were not failures but successes in knowing how *not* to make a lightbulb. Think about Bill Gates, Steve Jobs, Steve Wozniak of Apple, and even Larry Page and Sergy Brin of Google. These people were as enthusiastic when they undertook their project as they are today!

That is why doing something you love is so important, you won’t always succeed right away but having the enthusiasm and passion about what you are doing will help carry you through. It is difficult to muster enthusiasm for things you don’t enjoy. If you aren’t excited and driven by your idea, it won’t go far.