Bill of Rights for Digital Marketing Clients

You have the right to have your contract obligations fulfilled by your digital marketing company.

Be sure all services that were contracted are provided. If you don’t understand what you will be getting, get written and verbal explanations.

You have the right to know what the internet marketing company will be doing with (and to) your website.

Nothing is “proprietary.” You could do everything your digital marketing company does for you if you have the time to commit to it and the skill to make the necessary changes.

You have the right to know what the digital marketing company is doing for you outside of the website.

There is more to it than tweaking the site – ask for an explanation if you don’t know what else the company is doing for you.

You have the right to ethical digital marketing. Your site should not be penalized, relegated to the dredges, or removed from a search engine due to the tactics of unethical practice.

You have the right to question the results of the digital marketing program.

If you don’t see results, ask why. Communicating and working with your internet marketing company produces the best results, stay in touch. Remember, you are hiring an expert – follow their advice for the best results.

You have the right to a second opinion.

Before contracting services, you should ask comparable companies about their suggested plan and cost. Go with the company you think will provide the best service for the money.

You have the right to buy out of your contract.

If you don’t want the services any further you have the right to pay the remainder of your agreement and move on without consequences.

You have the right to own all the work performed for you.

Digital marketing is not pay-per-click – you are paying for a service to be provided and any changes or improvements to the website to achieve those goals belong to you.

You have the right to see improvements in traffic, sales, and conversions.

If you don’t see improvement (despite following all the advice and implementing necessary / suggested changes) then you are not getting your money’s worth. Ask your digital marketing company to show you how your online marketing is improving

You have the right to quality work for the money.