Email Marketing Basics: Avoiding Spam and Enhancing Customer Experience " Read More l July 5, 2012 Email is a key component of any digital marketing program. I recently wrote a blog post about using the BCC email option (blind copy) for broadcast email. It got me...
Email marketing etiquette " Read More The bottom line; is don’t abuse the privilege of email! Email Marketers run the gamut from good to bad to naive. Obviously, bad refers to those who send junk mail, otherwise known as spam. They don’t care how much time...
Unlocking the Value of Unsubscribers: Understanding the Impact and Strategies for Retention " Read More l March 16, 2009 One thing to remember is if someone is genuinely not interested in your email and unsubscribes, they most likely were not in your target audience....
Why use email marketing " Read More Relevant, valuable emails sent to people who asked or agreed to get them are the best people to market to via email. In 1867 the Pony Express made its fastest delivery – 7 days and 17 hours. The route: St. Joseph Missouri to...
