Measuring ROI in B2B Digital Marketing: Key Metrics to Track for Success in 2023 " Read More l Jan 31, 2023 Return on investment is the most important factor to determine the success of any marketing campaign. It’s 2023 and it’s as important as ever to measure the...
The Importance of the Internet for B2B Lead Generation and Branding " Read More l Jan 11, 2023 CEOs spend an average of 2.6 hours per day on email and 70% of CEOs regularly use social media When the internet first emerged, it was primarily embraced by consumer-driven...
Digital Marketing Strategies: Beware of Black Hat Tactics " Read More l Oct 10, 2012 While a shortcut may get you quick results in the near term, in the long term those tactics ultimately fail. In the spirit of the recent presidential debates, I thought it might be...
7 things Texas Hold’em taught me about digital marketing " Read More l Sept 11, 2012 A solid marketing program takes time and often the help of professionals who can guide you through. As you may guess from the title, I’m a poker player. Got hooked on...
Mastering Online Marketing: Why Social Media and Search Engine Optimization Go Hand-in-Hand " Read More l Sept 11, 2010 Updated May 21, 2023 Design a well-rounded approach that includes all of the internet marketing tools available: social media, search marketing,...
A Quick Blog About . . . well. . . Blogging! " Read More l FEBRUARY 22, 2009 The main reason people don’t blog is that they don’t understand why it’s a necessary part of any business website and don’t even know how to begin. If you still...
