What do your web visitors really want? " Read More l July 14, 2023 It’s not about what you’re selling–it’s about how what you’re selling can help the customer. Harvard Business School Professor Emeritus Theodore Levitt once said,...
Effective Marketing Strategies During a Recession " Read More l May 15, 2008 Effective marketing strategies are vital for maintaining stability and achieving growth during a recession As business owners, we all face the challenge of maintaining stability and growth...
The Press Release " Read More l May 13, 2008 Get the ball rolling and start telling people what your company is up to! I just received my monthly issue of Website Magazine. Hard to believe that I started in this industry over 10 years ago when there was literally...
Mastering Web Content: Engage Readers and Rank High " Read More l Jan 3, 2008 People tend to scan web pages searching for specific keywords or phrases that address their needs. Writing effectively for the internet may not be as daunting as it seems. Let me share some...
What makes viral marketing viral? " Read More l Sept 6, 2007 Only 15% of marketing campaigns were able to get people to talking. Everyone would love to have their product, hotel, agency, or service talked about by others (in a positive light) and have the referrals...
The Advertising Equation " Read More April 19, 2007 It’s clear that the web has dramatically changed things. Adrants caught my eye this morning with a bold statement that, if not already said, needed to be shouted from the rooftops. It’s no longer possible...
