The visitors to your website don’t want a product, they want a solution. How do you find their needs?

Normally you have a dialog and ask questions to uncover their needs. On the web, you may not be speaking face to face but you can still provide the answers to their questions through a “frequent questions” page or by just directly integrating those answers within your text.

It’s not about what you’re selling–it’s about how what you’re selling can help the customer.

Focus on benefits.

Give your visitors a reason to do business with your company by showing them the value behind your product or service.