Having just one link on the front page to critical information doesn’t catch everyone but having an alternative link to that info gives twice as many chances to get there.

Using industry terms to describe your offerings only work if your visitor is familiar with the industry, try asking your customers what words they used to find you and try optimizing with those terms.

Click here is a good call to action but can you say it better? How about “Get your free catalog here!”

Your website is a chance to show and tell – use your imagination and try something outside the box. You may be surprised by the results!