Gutsy Move " Read More l July 10, 2007 Don’t underestimate the power of citizen marketing on the web So if you are a Sprint / Nextel customer and you’ve called customer service too often beware – you could be “fired.” In an interesting...
Revisiting, Revising, Renewing " Read More l May 22, 2007 The evolution of businesses is interesting. Today I took a look at Seth Godin’s blog and I got to thinking about how I got started in this business, and actually how many businesses evolve. Seth was...
Saw it Off! " Read More l March 28, 2007 Be careful when using the names and logos of other companies. It could be trademarked. So I went on vacation for a week to KC where I did something I rarely do… picked up a copy of USA Today. Right on the front page was...
Happy New Year " Read More It’s a great time to take stock of your marketing plan and get on the right track. It’s time to start fresh with a new approach to marketing. Last year I read books called “Emotional Branding” and “Naked...
Making Good Impressions " Read More 64% of all companies fail to follow and implement the advice of their digital marketing consultants. In December 1995, AltaVista burst on the search engine scene with what, at the time, was a giant 21 million page index, well above...
Your Strategic Web Plan " Read More It’s important to optimize your website to target those people most likely to become your customers. Even good website developers make the mistake of leaving their customers alone at the most critical step of website development,...
