Content isn’t just the written word. Today it’s images and videos as well. Content is anything that will tell a story and engage your target audience.
A few years ago when the term “content marketing” was new, many people did’t understand why they needed to develop special content tailored to a specific audience group. Wasn’t it just enough to have a website?
In reality, content marketing has been around for ages. Have you ever picked up a well written brochure or watched an infomercial? That’s content.
On the internet, content is educational in nature. It can be an article related to your product or service. It can be instructional or even a list of items. Written content even includes recipes.
If a picture is worth 1000 words, think of the information an image can convey. Infographics and slide shows are examples of content marketing used to inform, engage and entertain. Even video is considered a part of content marketing. (Remember the infomercial?)
Content marketing is beneficial if you want to:
- Be found by the right people – people who will buy your product or use your service
- Build an interested and engaged audience
- Get new customers
- Build relationships with existing customers for repeat business
- Reduce your marketing costs
Ready to get started with content marketing? Contact me!