The SMART Spark
5 Must-Have Pages for Your Website to Build Credibility and Convert Visitors
Create a website that is not only user-friendly but also helps establish trust and credibility with your visitors. If you're reading this, chances are you have a website or you're planning to create one. Congratulations! You're on your way to establishing a digital...
Boost Your Search Engine Rank with These Easy Naming Tips
Every element on your website, from images to links to headlines, can impact your SEM. If you have a website or blog, you probably want it to be found by as many people as possible. One of the most effective ways to increase your website's visibility is through search...
Mastering Image Selection: The Psychology Behind Effective Website Imagery
By considering the psychological factors that influence image selection, web developers can create a connection with the viewer and evoke the desired emotional response. Are you tired of creating a website that doesn't quite hit the mark? Are you struggling to capture...
Stepping into the Power of Social Marketing: Lessons from a Shoe Shopping Adventure
With so many channels competing for our attention both on and off the internet, it can be hard to make a decision. Yesterday I took my daughter shopping for new shoes. I keep telling her to stop growing but she refuses to do so. As we looked at the selection of cool...
Small is the New Big: How Social Media is Changing the Marketing Game
Being perceived as small means you are more people-friendly, you can adapt to the needs of specific customers, and you listen better. Today, a prospective client said to me, "Don't take this the wrong way, but I like you because you're a small company." It's funny how...
Mastering Online Marketing: Why Social Media and Search Engine Optimization Go Hand-in-Hand
Updated May 21, 2023 Design a well-rounded approach that includes all of the internet marketing tools available: social media, search marketing, email marketing, etc. With all the attention that social media gets (and generates), website optimization hasn't been...
Unlocking the Value of Unsubscribers: Understanding the Impact and Strategies for Retention
One thing to remember is if someone is genuinely not interested in your email and unsubscribes, they most likely were not in your target audience. When it comes to email campaigns, many people tend to focus on the open and click-through rates, but there's another...
Using Twitter for Business: How to Generate More Business with Social Marketing
Nothing is worse than following someone who only talks about their products, or services or only passes on their own blog material or articles. Are you ready to get Twitterpated? (twitterpated: in love according to Bambi & Thumper) Social marketing has grown...
A Quick Blog About . . . well. . . Blogging!
The main reason people don't blog is that they don't understand why it's a necessary part of any business website and don't even know how to begin. If you still haven't started blogging (or you have a blog and fail to use it) then this post is for you! The main reason...
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