The SMART Spark
Titanic: 5 Historical mistakes when marketing with a website.
The search engines and the growth of social media make it imperative that websites and associated marketing channels are constantly reviewed. The anniversary of the sinking of the Titanic was this month which calls to mind all the epic mistakes that were made on that...
Sticks & Stones: Managing Your Online Reputation
The stark reality is we are in an age where anyone can say anything about any person or company online. I recently met with a company that wants to start a social media marketing campaign and they asked a common question: What happens if someone posts a complaint or...
Psychology of trust on the web
Make the overall experience of visiting your website trustworthy and you'll have happy buyers. First glance at the title and you may wonder why an article about trust would be associated with a digital marketing article. Let me assure you, trust is extremely important...
Very Pinteresting
Pinterest: an elegant assortment of timeless, searchable information, current trends, fashion, art, design, and more all organized. In all the hubbubs of Twitter, Facebook, LinkedIn, and Google Plus, the world of crafters and artists has been more taken with sites...
High page rank, what’s the point?
High search rankings doesn't automatically result in more sales. Every client wants to have their web pages rank high for one or more key terms. It's also the biggest thing our clients hear when being solicited to change search vendors, "We'll get you the number one...
Like Follow Share Part 2
It’s time to get your clients, customers, and potential customers to follow you If you haven't read my first blog on Like, Follow, and Share, you might want to go back and read it first. Now that your friends and employees are following you, it’s time to get your...
Email marketing etiquette
The bottom line; is don't abuse the privilege of email! Email Marketers run the gamut from good to bad to naive. Obviously, bad refers to those who send junk mail, otherwise known as spam. They don't care how much time it takes for you to sort through your inbox or...
Blog Scraping to Trigger Algorithm Update
Blog scraping: scanning through a large number of blogs daily looking for copyrighted content to repost on other blogs. So you learn something new every day and in the cyber world of constant changes and newly coined terms at every corner, today it was the term "blog...
What is the big idea about color
Our subconscious brains are doing a lot of thinking for us and strongly influence our decisions based on color 93% of the time. I came across a really cool infographic on Pinterest today, if you haven't tried Pinterest, take a peek. Full of wonderful ideas, insights,...
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