The SMART Spark
Psychology of trust on the web
Make the overall experience of visiting your website trustworthy and you'll have happy buyers. First glance at the title and you may wonder why an article about trust would be associated with a digital marketing article. Let me assure you, trust is extremely important...
Very Pinteresting
Pinterest: an elegant assortment of timeless, searchable information, current trends, fashion, art, design, and more all organized. In all the hubbubs of Twitter, Facebook, LinkedIn, and Google Plus, the world of crafters and artists has been more taken with sites...
High page rank, what’s the point?
High search rankings doesn't automatically result in more sales. Every client wants to have their web pages rank high for one or more key terms. It's also the biggest thing our clients hear when being solicited to change search vendors, "We'll get you the number one...
Like Follow Share Part 2
It’s time to get your clients, customers, and potential customers to follow you If you haven't read my first blog on Like, Follow, and Share, you might want to go back and read it first. Now that your friends and employees are following you, it’s time to get your...
Email marketing etiquette
The bottom line; is don't abuse the privilege of email! Email Marketers run the gamut from good to bad to naive. Obviously, bad refers to those who send junk mail, otherwise known as spam. They don't care how much time it takes for you to sort through your inbox or...
Blog Scraping to Trigger Algorithm Update
Blog scraping: scanning through a large number of blogs daily looking for copyrighted content to repost on other blogs. So you learn something new every day and in the cyber world of constant changes and newly coined terms at every corner, today it was the term "blog...
What is the big idea about color
Our subconscious brains are doing a lot of thinking for us and strongly influence our decisions based on color 93% of the time. I came across a really cool infographic on Pinterest today, if you haven't tried Pinterest, take a peek. Full of wonderful ideas, insights,...
Like Follow Share
The quickest way to grow your followers is to invite your employees, friends, and family to follow/like your businesses. Social media is social. I know this is a pretty obvious statement and you know how important being social is, after all, that’s why you have social...
Why Some Websites Fail to Launch: Common Reasons and Solutions
The reason for website failure was tied to a lack of in-depth advance planning and follow-through. Although I loathe television commercials for interrupting an otherwise good program, I have been known to find thought-provoking inspiration for articles. This is one...
Successful Projects
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