The SMART Spark
Stepping into the Power of Social Marketing: Lessons from a Shoe Shopping Adventure
With so many channels competing for our attention both on and off the internet, it can be hard to make a decision. Yesterday I took my daughter shopping for new shoes. I keep telling her to stop growing but she refuses to do so. As we looked at the selection of cool...
Small is the New Big: How Social Media is Changing the Marketing Game
Being perceived as small means you are more people-friendly, you can adapt to the needs of specific customers, and you listen better. Today, a prospective client said to me, "Don't take this the wrong way, but I like you because you're a small company." It's funny how...
Mastering Online Marketing: Why Social Media and Search Engine Optimization Go Hand-in-Hand
Updated May 21, 2023 Design a well-rounded approach that includes all of the internet marketing tools available: social media, search marketing, email marketing, etc. With all the attention that social media gets (and generates), website optimization hasn't been...
Unlocking the Value of Unsubscribers: Understanding the Impact and Strategies for Retention
One thing to remember is if someone is genuinely not interested in your email and unsubscribes, they most likely were not in your target audience. When it comes to email campaigns, many people tend to focus on the open and click-through rates, but there's another...
Using Twitter for Business: How to Generate More Business with Social Marketing
Nothing is worse than following someone who only talks about their products, or services or only passes on their own blog material or articles. Are you ready to get Twitterpated? (twitterpated: in love according to Bambi & Thumper) Social marketing has grown...
A Quick Blog About . . . well. . . Blogging!
The main reason people don't blog is that they don't understand why it's a necessary part of any business website and don't even know how to begin. If you still haven't started blogging (or you have a blog and fail to use it) then this post is for you! The main reason...
How Big is the Internet?
It's interesting to think back at how our world has changed since we first gained access to the internet. Well, apparently the internet population has reached the billions according to comScore! And, even though that's only 15% to 22% of the entire global population,...
44th President
I am also inspired by the change he has stood for during his campaign. Today I watched the Inauguration of our new president. I am pretty sure this is the only time in my life I've ever watched the ceremony and I know it's the only time I've ever been so in awe of the...
Unlocking Website Success: The Art of Optimizing Conversions
Gain a solid understanding of your target audience and their thought processes to increase conversions from your website. When it comes to websites, the term "conversion" is often mentioned. Conversion refers to the measurement of the number of people who take the...
Successful Projects
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