The Ultimate Solution: How to Win the Sale by Offering Total Solutions

Are you looking to improve your website’s customer experience?  When people are searching the web, they want to find the solution to their problem quickly and easily. Offering a total solution to their needs is key to converting visitors into buyers.

Here are some current best practices for providing a total solution on your website:

1. Offer a package price with all the elements necessary for your product or service. Including a discount can increase the perceived value of your offer.
   Provide options for shipping or installation and include them in the package pricing. This reduces the number of decisions your customers have to make and simplifies the purchasing process.
2. Be transparent about your exchange and return policies upfront. This builds trust with your customers.
   Offer training, either on-site or virtually, to help customers learn to use your product or get the most from your services.
3. Have clear instructions on how to set up and use your product. Make sure customers know how easy or difficult it is to learn about your product.
4. Sell service plans as part of a package. Don’t make customers search for them on your website. Including them upfront increases the likelihood of purchase.
5. Put your guarantees upfront and center. It’s just as important as any tangible elements of your offer.
6. If you have many locations, use that as part of the benefit of the total package solution.

Think about times when you’ve been frustrated going from one source to another trying to find the perfect solution. Providing a total solution will make the buying experience more satisfying for your customers.

For example, if you offer web development, hosting, domains, search optimization, social marketing, email marketing, and more, your clients will appreciate the fact that they can rely on your service as a “one-stop” shop to solve all their needs.

Take a look at your website and see how you can change the way your featured product or service is presented to offer a total solution. By doing so, you’ll improve your website’s customer experience and increase your chances of making a sale.