The SMART Spark
What you don’t know
Incorporate these trust signals into your inbound marketing strategy to strengthen your brand's reputation and connections with your audience. You never know what you don't know until you find out you didn't know it... In other words - Wow! I had no idea the hunting...
Gutsy Move
Don't underestimate the power of citizen marketing on the web So if you are a Sprint / Nextel customer and you've called customer service too often beware - you could be "fired." In an interesting move, Sprint decided to cancel service to customers who have made too...
The Secret Equation
Being a high-ranking site in Google is more important than ever. Okay so maybe I haven't blogged about Google in maybe... 3 posts. The New York Times recently had an excellent article about Google and the way they go about making sure everyone gets the best search...
Revisiting, Revising, Renewing
The evolution of businesses is interesting. Today I took a look at Seth Godin's blog and I got to thinking about how I got started in this business, and actually how many businesses evolve. Seth was writing about Starbucks and something I didn't know, was that they...
Saw it Off!
Be careful when using the names and logos of other companies. It could be trademarked. So I went on vacation for a week to KC where I did something I rarely do... picked up a copy of USA Today. Right on the front page was an interesting article about the Texas...
Don’t Let the Competitor In
Keep your prospective customers as a captive audience. I saw something the other day that just really surprised me. I thought people had gotten wise to this but apparently not. There was a company vehicle with the name, phone, etc. Great. But then on the side of the...
MaximizeYour Website Conversion Rate: Motivate Vistors with Incentives and Great User Experience
There are simple ways to improve your website's conversion rate. And it all starts with motivation. Are you struggling to get your website visitors to take action? Well, don't worry because you're not alone. But, the good news is that there are simple ways to improve...
Web Sales v. Brick & Mortar
What is the merchant's obligation when a special is advertised "internet only?" This article posted today on CNN poses an interesting question: What are the legalities of offering special offers online but not for in-store purchases? The story states that when...
Digital marketing myths and facts
If you are still doing the same things and the number of orders, sales, leads, etc. from your site has not increased your site has fallen behind. The internet changes almost daily and along with it the way people use the internet. What is the best way to reach your...
Successful Projects
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