The SMART Spark

What makes viral marketing viral?

Only 15% of marketing campaigns were able to get people to talking. Everyone would love to have their product, hotel, agency, or service talked about by others (in a positive light) and have the referrals that are generated by word of mouth. But what is it that makes...

My name is not MUD – My digital marketing philosophy

August 4, 2007 My Name is NOT Mud!When I first started on the internet in 1996, I meet a lot of business owners who were not happy with the results they were getting from the web. In short - NetworkingI was lumped in with other web designers. In other words, all web...

Is common sense really all that common?

Common sense relies heavily on the experiences of the individual. Many people use the phrase "common sense" but is common sense really all that common? Take, for example, how we assume that the cold water faucet is on the right and the hot is on the left. Because we...

Human Factors

Psychologists are the people who are most interested in how man works with machines. It's that time again - kids of all ages are going back to school. And it looks like I will be too! Yes - that yearning to learn has bitten and I've decided to supplement my...

What you don’t know

Incorporate these trust signals into your inbound marketing strategy to strengthen your brand's reputation and connections with your audience. You never know what you don't know until you find out you didn't know it... In other words - Wow! I had no idea the hunting...

Gutsy Move

Don't underestimate the power of citizen marketing on the web So if you are a Sprint / Nextel customer and you've called customer service too often beware - you could be "fired." In an interesting move, Sprint decided to cancel service to customers who have made too...

The Secret Equation

Being a high-ranking site in Google is more important than ever. Okay so maybe I haven't blogged about Google in maybe... 3 posts. The New York Times recently had an excellent article about Google and the way they go about making sure everyone gets the best search...

Revisiting, Revising, Renewing

The evolution of businesses is interesting. Today I took a look at Seth Godin's blog and I got to thinking about how I got started in this business, and actually how many businesses evolve. Seth was writing about Starbucks and something I didn't know, was that they...

Top 10 Search Optimization Components

Think of a web page as a town. If a city has freeways, airports, train stations, bus shelters, and a port, that's a good indicator that it is an important hubIf you want to get high rankings in the search engines it's important to know how search engines actually...