The SMART Spark

The Role of SEO in an Effective Multifaceted Marketing Strategy

Organic SEO is not a fast & easy fix but it does work for customer acquisition.The current economy has slowed business for many companies whether online or brick-and-mortar. Everyone involved in the business is looking for the "quick fix" that will sustain them...

Unlocking Success: Why People, Not Companies, Drive Online Purchases

Behind every click, every website visit, and every purchasing decision, there's a real person. The latest stats on home internet usage in the United States just came in from Nielsen, and let me tell you, the numbers are mind-blowing! Can you believe that over 150...

Google – Friend or Foe

Google's quest is to provide the best, most relevant, and comprehensive results to searchers. Google's "search within search" feature has many people who use the popular search engine a bit more than concerned. On the surface, it sounds benign but the larger...

Spruce Up Your Website for Spring

With a little bit of effort and a whole lot of enthusiasm, you can create a website that reflects your brand and captivates your audience. Can you feel the excitement in the air? Spring has finally sprung, bringing with it warmer temperatures, budding trees, and the...

Maximizing Customer Engagement: Optimize Your Website for Conversion

The ultimate goal is to fulfill the wishes of every visitor to your site. Every person who types in a request and clicks that magical button is fueled by an awe-inspiring thought. They are seeking that one elusive item or nugget of information. And what does this mean...

Blatant Repost

Apparently, technology doesn't care who you hate. If you've read my blog before you no doubt remember that I am a follower of Seth Godin. Today he posted an interesting list so here is a blatant repost with credit to the author: Encyclopedia salesmen hate wikipedia......

Mastering Web Content: Engage Readers and Rank High

People tend to scan web pages searching for specific keywords or phrases that address their needs. Writing effectively for the internet may not be as daunting as it seems. Let me share some eye-opening statistics: a whopping 79% of website visitors merely scan the...

Out of the Box

My prediction is that this single moment of clarity will result in a big change in advertising. Isn't it amazing how some people can look at a truck and see a truck, while someone else can look at a truck and see, well, an advertisement opportunity? Today I had lunch...

How to create a great website.

What works, works. Theory is irrelevant. This one is straight from Seth Godin - and I can't think of a single way to improve upon it. Here are principles I think you can’t avoid: 1. Fire the committee. No great website in history has been conceived of by more than...