The SMART Spark
Why Your “Customers” Might Not Actually Be Customers
When your Lifecycle Stages are a mystery, your CRM stops being a growth tool—and starts being a guessing game. This weekend, I was elbow-deep in a HubSpot audit for one of my largest clients. I’m talking hundreds of thousands of contacts. And you know what shocked me?...
The Most Dangerous HubSpot Setting? Ignoring It.
An audit of one company’s CRM showed what happens when no one owns the system. Ever wonder if your HubSpot portal is really working for you, or if it’s just become another digital junk drawer? I recently audited a company using Marketing Hub Pro, Sales Hub Pro, and...
Your Website Called—It Wants to Talk to HubSpot
HubSpot delivers more when your website’s connected—no matter where it’s built. Let’s talk about something I see all the time: businesses investing in HubSpot but not fully integrating it with their website—just because their site isn’t hosted on HubSpot. Here’s the...
The Dumpster Fire: Automation without Documentation
Automation doesn’t fix broken processes—it just breaks them faster. I get it—automation is exciting. The idea of setting up workflows that magically take care of things for you is tempting. But let me tell you, if you skip the step of defining and documenting your...
Too Many Contacts, Not Enough Clarity? The Secrets to CRM Cleanup
A clean CRM means better data, fewer mistakes, and more conversions. A CRM is a powerful tool—when it’s clean, organized, and up to date. But when duplicate records, missing information, and outdated contacts pile up, it can create more problems than solutions. If...
Unlocking Business Insights: Mastering HubSpot Reporting for Smarter Decisions
Unlock HubSpot’s potential by using the right properties and objects. When it comes to making data-driven decisions, the reports you rely on can make or break your strategy. Every business is unique, which means cookie-cutter reports often fall short. That's where...
When Your HubSpot Administrator Leaves: Tending the Garden Before It Overgrows
A healthy HubSpot system is like a garden—it needs regular care to thrive. A well-maintained HubSpot platform is like a thriving garden—it requires regular attention, thoughtful pruning, and occasional replanting. But what happens when your HubSpot administrator...
Is Your CRM a Powerful Growth Engine or Just a Digital Rolodex?
A CRM isn’t just a contact list—it’s the engine that drives revenue when fully integrated. Many businesses adopt HubSpot or another CRM with the goal of streamlining sales and marketing, only to find themselves barely scratching the surface months later. The reality?...
Choosing the Best E-Commerce Platform for Your Business in 2024
Choosing the right e-commerce platform depends on your business's specific needs, budget, and technical expertise. As a small to mid-size business owner, selecting the right e-commerce platform is crucial for establishing and growing your online presence. Recently, I...
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