The SMART Spark
5 Crucial Strategies for Leading a High-Performing Marketing Team
A high-performing marketing team includes diverse marketing skills and experiences, clear goals, collaboration, technology, and professional development opportunities. What does it take to lead a successful marketing management team? Marketing is a constantly evolving...
7 Budget-Friendly B2B Digital Marketing Strategies for Success
Building a business that sells to other businesses may be challenging, but can be accomplished with solid digital marketing and a little networking. When I started my marketing company over twenty years ago, digital marketing was such a new concept that the options...
Psychology of Trust: A digital marketing necessity
According to a study by Stanford University, 75% of people judge the credibility of a business based on its website design. About ten years ago I wrote a post about psychology and trust in web design. In today's digital age, trust has become an even stronger critical...
Avoid These Common Marketing Mistakes for Ethical and Effective Promotion
Effective marketing is critical to the success of any entrepreneurial venture. I have been fortunate to try my hand at several entrepreneurial endeavors. Some were really good ideas and did well. One took off so fast that ultimately that was the end of that...
Measuring ROI in B2B Digital Marketing: Key Metrics to Track for Success in 2023
Return on investment is the most important factor to determine the success of any marketing campaign. It’s 2023 and it’s as important as ever to measure the return on investment (ROI) of your digital marketing campaigns or any advertising effort to determine...
WordPress for Business Websites: Benefits, Drawbacks, and Considerations
WordPress is highly flexible and can be used to create a wide range of websites, from simple blogs to complex e-commerce sites. If you are thinking about creating a website for your business, one of the first things you need to decide is which platform to use. As a...
The Importance of the Internet for B2B Lead Generation and Branding
CEOs spend an average of 2.6 hours per day on email and 70% of CEOs regularly use social media When the internet first emerged, it was primarily embraced by consumer-driven companies. However, over the years, the web has evolved into a reliable research tool for a...
And I am back!
After doing time as a cheer mom, I'm back to being the idea girl. You may notice, or maybe not, that there's a pretty long gap between this post and the last one. Well, life is an adventure. Between feeling a bit burned out and being pulled to into the world of...
Digital Marketing Strategies: Beware of Black Hat Tactics
While a shortcut may get you quick results in the near term, in the long term those tactics ultimately fail. In the spirit of the recent presidential debates, I thought it might be interesting to share my views on some of the most common digital marketing strategies....
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