HubSpot Inbound 2025: What’s New and Why It’s Awesome (For Real People)

1. A Whole New Data Hub to Organize Your Stuff

HubSpot launched a Data Hub (in beta) that merges all your customer data—structured or not, even if it’s hidden in emails or other tools—into one clean, easy-to-navigate system. It helps fix messy duplicates or weird formats automatically, making it way easier to spot trends and manage your outreach.

2. Smart CRM—Now Smarter for Hybrid Human + AI Teams

Your CRM just got a glow-up. With built-in AI, HubSpot can now:

• Capture account info from your calls, emails, and support tickets.

• Offer Smart Insights that highlight key patterns without you digging.

• Let you view your data in different formats—tables, maps, charts, you name it.

3. Introducing 18 New Breeze Agents

These AI helpers are ready to make your life easier:

• Data Agent: Answers customer questions by searching your CRM and even the web.

• Customer Agent: Handles over half of customer support issues automatically—personalized and fast.

• Prospecting Agent: Scans for buying signals, researches prospects, and sends customized outreach when the moment’s right.

4. The Breeze Assistant—Your AI Sidekick

Think of this as your AI buddy. It remembers your preferences and can do things like research, prep for meetings, and more—basically a smart helper that gets to know your workflow. Plus, you can create Custom Assistants trained on your own business docs to automate whatever you like.

5. Meet the Breeze Studio & Marketplace

Want to mix and match AI help? The Breeze Marketplace (now in public beta) is a storefront for AI Agents and Assistants. In the Breeze Studio, you can customize them—like teaching them your company’s voice or policies. Think of it as building your dream AI-powered team.

6. New AI-Driven CPQ Tool Keeps Quotes Hassle-Free

Are quote approvals giving you hassle? HubSpot’s new AI-powered Configure‑Price‑Quote (CPQ) tool lets you build, brand, and send quotes through a drag‑and‑drop interface. Buyers can review and pay easily, and you get notified when they engage. The built-in Closing Agent can even answer client questions or suggest discounts automatically.

7. Let AI Do the Busy Sales Work

HubSpot’s AI can now help with meeting prep, live meeting notes, and post-meeting summaries. It can even flag risky deals from transcripts so you can act before things fall through.

8. The Loop Growth Playbook for Marketers

Marketing is changing fast. HubSpot’s new Loop framework helps you build an AI-powered growth strategy in 4 steps:

• Express – Define your brand’s tone and style.

• Tailor – Build content that fits what your customers really want.

• Amplify – Share content across both AI and human channels.

• Evolve – Measure, tweak, and optimize using AI tools like email performance predictors.

9. Marketing Studio Gets Creative and Personal

Marketers, meet your new visual planning board—complete with AI suggestions to optimize campaigns. HubSpot also added smart personalization and email tools so each visitor or customer gets a tailored experience.

10. HubSpot Now Works With Google Gemini (Plus ChatGPT & Claude)

HubSpot remains the only CRM to offer direct connectors to these AI giants. Pull your data into Gemini for smart insights, then bring it back into HubSpot to enrich your customer records.

11. HubSpot’s Big AI Blueprint (+ 200+ Product Updates)

Behind the scenes, HubSpot shared a bigger vision: building hybrid teams where humans and AI work together, powered by clean, connected data. Their strategy has 3 parts:

• Connect your data – Clean, unify, and centralize.
• Enable your people – Embed AI in your workflows.
• Build your AI team – Agents, Assistants, Marketplace, Studio—all based on your actual business data.

In short: HubSpot is transforming from a tool you use into a teammate that boosts what you do best—strategy, connection, creativity—while it handles the busy stuff.