Making a good first impression

Have you ever thought of the impression you make online?

How about your own name? You can do an “ego search” to see how often people will find you. It’s pretty interesting to see. In fact, there is a site on the web that will give you an “ego ranking”. Visit this website: EgoSurf.org Just enter your name and the website of your company. You’ll get “Ego Points” based on the frequency of impressions on the world wide web.
I have 3360 ego points – try it for yourself.

Now on to the real question: Is your website impressing people?

Try looking for your company in the search engines using only the products and services you provide as search terms. How often do you find your website listed?

Marketing on the internet is all about impressions. In the real world, we get impressions from radio ads, newspapers, billboards, and television to name a few.

On the web we get impressions from each listing in the search engine: The more your site is indexed or listed, the more impressions will be displayed (also known as search engine saturation).

We get impressions from pay-per-click ads, by bidding on the right key phrases you’ll get more display of your ad and therefore more impressions.

We also get impressions from banner ads. While banner ads are the most expensive form of online advertising in terms of converting the sale, each time the banner is displayed gives you another impression.

Finally, impressions can be made economically through email marketing. This form of internet advertising puts your message directly in front of people who want to see it. This is the best form of online advertising and it makes the best impression in terms of return on investment (ROI).

Impressions are a very important part of digital marketing. Be sure you are getting them!