A cluttered CRM isn’t just an inconvenience—it’s a roadblock to effective marketing and sales. Duplicate contacts, missing names, and outdated records can lead to embarrassing email mistakes and wasted outreach efforts. Regular cleanups, smart automation, and consistent data entry practices keep your CRM running smoothly. In this article, we’ll cover the biggest pitfalls of a messy CRM and simple strategies to keep your data clean, accurate, and actionable.