Saw it Off!

Of course, this was yet another opportunity for attorneys to make a living but the basis for the case raises an interesting question.

Is it copyright or trademark infringement to alter the logo of another company?

There have been many times that a logo is used as part of a parody. In fact, here’s a site dedicated to it… (click). So where does it cross the line? And doesn’t the use of a logo parody, in effect, verify the brand recognition and reinforce the brand?

In the case of Texas A&M, there is more to it than just sawing off horns. Apparently, the rivalry between the two teams has gone back for eons – this may just amount to hurt feelings. Still… be careful when using the logo of others!