We Haven’t Been Using It

He didn’t call it a crisis.  He didn’t say they were in trouble.

He just said:  “We haven’t really been using it.”

I’ve learned to let that sentence sit for a second.  Usually what follows is a story.

They invested in it.
They were excited.
They told the team this would change everything.

There were onboarding calls.
There were dashboards.
There were big plans.

Then the quarter got busy.

Sales needed attention.
Marketing had to “just get something out.”
A team member left.
Another tool got added.

And slowly… the thing that was supposed to bring clarity started collecting dust.

He paused.  Then he said it again, a little quieter:  “We know we’re not using it like we should.”

I nodded. “You know there’s a support group for this, right?”

He laughed.

I didn’t.

Welcome to the Meeting

The support group is full of smart, capable businesses.  Businesses that bought HubSpot.  Businesses that meant to use HubSpot.  Businesses that… drifted.

Not because they’re careless.  Because implementation without structure doesn’t hold.

And here’s what “drift” looks like:

• Sales works out of a dialer instead of the CRM

• Marketing runs campaigns that aren’t connected

• Leads don’t move stages consistently

• Deals get created late (or not at all)

• Reports don’t quite tell the truth

Nothing is technically broken.  But nothing is aligned.  That’s the uncomfortable middle.

The 30-Day Chip

In our little support group, we don’t talk about blame.   We talk about structure.

And we talk about earning your 30-day chip.

Thirty days of:

• Logging into HubSpot daily

• Moving leads intentionally

• Creating deals at the right moment

• Aligning automation to reality

• Connecting campaigns properly

• Letting dashboards reflect what’s actually happening

Thirty days of discipline resets trust.

Trust in the numbers.
Trust in the process.
Trust in the system.

After that, adoption stops feeling forced.  It starts feeling obvious.

The Plot Twist

In case you’re wondering what “it” is…Yes.  We’re talking about HubSpot.

People make a lot of new resolutions, promises to start again. Just like quitting bad habits or buying gym memberships or that abandoned side project you promised to finish – HubSpot too gets forgotten, shoved aside and replaced with (gasp) a multitude of spreadsheets.

Yes HubSpot.

And here’s the thing, HubSpot rarely fails companies. Companies outgrow their initial setup.

That’s not shameful.  It’s fixable.

I’ll Be Your Sponsor

Every support group has a sponsor.  The person who’s been there before and knows the patterns.
Who helps you rebuild structure without panic.

That’s where I come in.

If you’re ready to commit to HubSpot, reap all the beneifts, I’ll walk you through it.

And yes… I’m seriously considering making the 30 day chip a real thing.

But first, you have to earn it.  If this post felt a little too familiar…

Welcome to the meeting.  Let’s get you to Day 30.