HubSpot Solutions Partner

Teajai Kimsey, Digital Diva

The Original Digital Marketing Idea Girl

Your Website Called—It Wants to Talk to HubSpot

"

Read More

l

March 10, 2025

HubSpot delivers more when your website’s connected—no matter where it’s built.

Let’s talk about something I see all the time: businesses investing in HubSpot but not fully integrating it with their website—just because their site isn’t hosted on HubSpot. Here’s the good news: you absolutely don’t have to host your website on HubSpot to get all the benefits of integration.

I’ll be honest, I’m a WordPress fan, and the HubSpot-WordPress integration is smooth as butter. The plugin makes adding forms, pop-ups, and live chat a breeze. But what if your site isn’t on WordPress? What if you’re on BigCommerce, for example, selling industrial parts B2B? Integration might take a little more effort, but it’s just as important.

Here’s why:

1. Capture Leads Where They Convert

When you add HubSpot forms to your site—whether through plugins, embeds, or custom code—that data flows directly into your CRM. No manual data entry, no spreadsheets, no missed leads. Integration means you’re capturing and organizing leads where the magic happens.

2. Track Visitor Behavior for Smarter Marketing

Want to know what pages your visitors view, what products they check out, or what content they engage with? Integration gives you that intel, and it lives in HubSpot where your sales and marketing teams can actually use it.

3. Automate Follow-Up Like a Pro

Once your website and HubSpot are connected, you can trigger automated workflows based on user actions. Someone downloads a resource? Boom—they get a follow-up email. A lead views your pricing page? Boom—your sales team gets notified. It’s set-it-and-forget-it nurturing that actually works.

4. Get the Full Picture with Reporting

You can only track ROI from first click to closed deal if your website is integrated with HubSpot. Otherwise, you’re stuck piecing together data from different tools and hoping it makes sense. Integration means unified, accurate reporting that helps you make smart decisions.

5. It’s Doable—Even Without WordPress

Even with custom-built sites or platforms like BigCommerce, HubSpot provides the tools you need—tracking codes, APIs, embeddable forms—to make it happen. Yes, it might take a bit more effort, but it’s worth it. And once it’s set up, it makes everything you’re doing with HubSpot more effective.

Bottom line: If you’re using HubSpot, your website should be in on the action—no matter where it’s hosted. Integration amplifies everything: lead generation, nurturing, reporting, and ultimately, revenue.

Need help making it happen? Let’s chat. I love digging into integration puzzles and helping businesses get the most out of HubSpot.

What HubSpot tools or features are available only with full website integration?

Integrating your website with HubSpot unlocks some seriously powerful tools that you can’t fully use without a connection between the two. Here’s what you get:

  • Visitor Tracking: HubSpot can track individual visitor behavior (like pages viewed, time on site, form submissions) only if the tracking code is installed on your site.

  • Lead Intelligence: All visitor activity is logged inside contact records, so your sales team knows what each lead is interested in—this requires integration.

  • Automated Workflows Based on Behavior: Want to trigger an email when someone visits your pricing page or downloads a resource? That only works with full integration.

  • Attribution Reporting: Track which channels and content actually generate leads and sales. Without integration, reporting will be incomplete or inaccurate.

  • Live Chat/Chatbots: These only work if HubSpot tools are embedded into your website.

Bottom line: Without integration, HubSpot is a powerful CRM—but with integration, it becomes a lead-converting, sales-driving machine.

Can HubSpot integration slow down my website or impact performance?

Short answer: No—if implemented properly. HubSpot’s tracking code, forms, and tools are designed to be lightweight and optimized for performance.

However, here are some tips to avoid issues:

  • Place the tracking code correctly (usually just before the closing </body> tag).
  • Avoid loading multiple tracking scripts (from HubSpot and other tools) that may conflict.
  • Use asynchronous loading—which HubSpot supports—to ensure tools load after your site content, preserving speed.
  • Test with tools like Google PageSpeed Insights to monitor any impact.

For most sites—even eCommerce—HubSpot tools won’t noticeably slow things down. If you’re running a custom site with complex scripts, it’s worth having a developer review performance post-integration, just to be safe.

Do I need a developer to integrate HubSpot with my non-HubSpot website, or can I do it myself?

It depends on your platform and comfort level with tech, but in many cases—you can do it yourself.

  • For WordPress, Shopify, BigCommerce, Webflow, etc., HubSpot offers plugins or step-by-step guides that make integration straightforward without coding.

  • If you’re embedding forms or the tracking code, it’s as easy as copy and paste—no dev needed.

  • For fully custom websites, especially those with complex forms or user portals, a developer might be needed to connect via HubSpot’s API or customize the integration.

Pro tip: Even if you need a dev for initial setup, once it’s integrated, you can manage most things yourself inside HubSpot (like creating forms, workflows, and emails).