SEO Then and Now: What Actually Moves the Needle in 2026 " Read More Why is our website traffic down? I’ve been getting the same question from clients a lot lately. “Why is our traffic down?” Sometimes it’s framed differently. “We...
I Ran HubSpot’s AEO Grader on My Own Site. Here’s the Honest Result. " Read More HubSpot’s new AEO Grader checks how ChatGPT, Perplexity, and Gemini currently represent your brand across five scored dimensions: Sentiment, Presence Quality, Brand...
HubSpot Agency or Freelance Consultant. Which One Do You Actually Need? " Read More If your process is solid and you need someone to run it, hire for execution. When you want help with your architecture, automation or strategy, should you contact an agency or find a...
We Used to Measure Marketing Like This; HubSpot Changed Everything " Read More According to HubSpot’s 2026 State of Marketing Report, 86.4% of marketers now use AI tools. I’ve been writing about web analytics since before 2007. Back then, I published a post...
Why Companies Leave HubSpot (And Why Most of Them Didn’t Have To) Read More These frustrations aren’t a HubSpot problem. They’re a setup and management problem. A post is making the rounds on LinkedIn. A business owner explaining why they fired their...