Mastering Web Content: Engage Readers and Rank High " Read More l Jan 3, 2008 People tend to scan web pages searching for specific keywords or phrases that address their needs. Writing effectively for the internet may not be as daunting as it seems. Let me share some...
Out of the Box " Read More l 11/6/2007 My prediction is that this single moment of clarity will result in a big change in advertising. Isn’t it amazing how some people can look at a truck and see a truck, while someone else can look at a truck and see, well, an...
How to create a great website. " Read More l Oct 11, 2007 What works, works. Theory is irrelevant. This one is straight from Seth Godin – and I can’t think of a single way to improve upon it. Here are principles I think you can’t avoid: 1. Fire the...
A Trip to Eureka Springs " Read More l Oct 8, 2007 A great opportunity to visit and learn more about my client. I just got back from visiting Becky Cooper, a client in Eureka Springs, Arkansas. Aside from the long drive, the trip was a great opportunity to visit a...
SEO Flight Plan " Read More l Sept 12 2007 The key is to stick to the plan even in the worst weather. Anyone who’s traveled has inevitably had the unfortunate experience of airline delays or, heaven forbid, lost luggage. With the hassles of carry-on bags,...
