HubSpot Just Upgraded Email " Read More Running multiple email programs? This is meaningful improvement. What Email Improvements Mean for Your Outreach Efforts A client called me last week to ask why their re-engagement campaign had cratered their deliverability....
Stop Hunting for Info Inside Your Own CRM " Read More Most HubSpot record views were built for everyone — which means they work perfectly for no one. You’re on a call with a customer. They mention an invoice they’re waiting on. Or you’re catching up...
We Haven’t Been Using It " Read More There’s a support group for this . . . He didn’t call it a crisis. He didn’t say they were in trouble. He just said: “We haven’t really been using it.” I’ve learned to let that sentence sit for a second. Usually what...
Sticks & Stones: What Online Reputation Actually Means Now " Read More Same logic applies now, different platform. Back in 2012, I wrote a post called “Sticks & Stones: Managing Your Online Reputation.” The advice was practical for the time. Set...
You’re Probably Paying for Contacts You Shouldn’t Be " Read More It’s about having a CRM that reflects reality. The marketing vs. non-marketing contact setting is one of the most misunderstood — and most expensive — things in HubSpot. Here’s a...
