What you don’t know " Read More l Aug 12, 2007 Incorporate these trust signals into your inbound marketing strategy to strengthen your brand’s reputation and connections with your audience. You never know what you don’t know until you find out you...
Gutsy Move " Read More l July 10, 2007 Don’t underestimate the power of citizen marketing on the web So if you are a Sprint / Nextel customer and you’ve called customer service too often beware – you could be “fired.” In an interesting...
Revisiting, Revising, Renewing " Read More l May 22, 2007 The evolution of businesses is interesting. Today I took a look at Seth Godin’s blog and I got to thinking about how I got started in this business, and actually how many businesses evolve. Seth was...
How much does your anchor weigh? " Read More April 26, 2007 Having links from outside sources is an important part of search engine positioning. The more sites that link to your site, the more your site is deemed to be relevant to the search query. That, in turn, will...
Reverse Engineering " Read More While more companies are discovering the marketing strengths of the internet . . . company managers often approach the project of web design and development from the top down. In other words, the design comes first and the goals are not...
Happy New Year " Read More It’s a great time to take stock of your marketing plan and get on the right track. It’s time to start fresh with a new approach to marketing. Last year I read books called “Emotional Branding” and “Naked...
