Unlocking the Power of Local Search: How to Ensure Your Business Gets Found Online " Read More l March 5, 2007 The once-coveted blue checkmark, once denoting identity and operator, has been reduced to a symbol of vanity. Local search is no longer an afterthought for...
Web Analytics: How to Measure the Effectiveness of Your Online and Offline Marketing Campaigns " Read More Be sure to have a consistent, solid approach to improving performance One of the great things about the internet is that it is so measurable. Anyone...
Wide World of Web Analysis " Read More Hone in on key areas to “market smarter” and focus company efforts toward vistor “hot buttons.” The web is full of tools to measure everything from traffic to top content and beyond. If you haven’t...
Google Billboards " Read More Would you spend ad dollars via Google to put up a local billboard presence? One of the sites I like to monitor is Adrants. Here you can find some of the most curious and interesting advertising efforts globally. But today I found...
Making a good first impression " Read More Marketing on the internet is all about impressions. Have you ever thought of the impression you make online? How about your own name? You can do an “ego search” to see how often people will find you. It’s...
Making Good Impressions " Read More 64% of all companies fail to follow and implement the advice of their digital marketing consultants. In December 1995, AltaVista burst on the search engine scene with what, at the time, was a giant 21 million page index, well above...
