Web Sales v. Brick & Mortar " Read More l March 6, 2007 What is the merchant’s obligation when a special is advertised “internet only?” This article posted today on CNN poses an interesting question: What are the legalities of offering special...
Unlocking the Power of Local Search: How to Ensure Your Business Gets Found Online " Read More l March 5, 2007 The once-coveted blue checkmark, once denoting identity and operator, has been reduced to a symbol of vanity. Local search is no longer an afterthought for...
Creating an Effective Web Presence: 4 Key Elements for Engaging Visitors " Read More l Feb 27, 2007 Providing just the right information in the right web environment goes a long way toward bringing prospects closer to doing business with you. Now that virtually every...
Revolutionize Your Internet Prospecting with Personalization and Targeted Messaging " Read More l Feb 19, 2007 The key is to give visitors a few choices and entice them to click to increase visitor conversions. Approaching potential customers on the internet is still...
Wide World of Web Analysis " Read More Hone in on key areas to “market smarter” and focus company efforts toward vistor “hot buttons.” The web is full of tools to measure everything from traffic to top content and beyond. If you haven’t...
Repeat After Me . . . " Read More Never, ever put out any kind of advertising that does not include your web address. “I promise I will never, ever put out any kind of advertising that does not include my web address . . .” “I promise I will...
