Revolutionize Your Internet Prospecting with Personalization and Targeted Messaging

Approaching potential customers on the internet is still a challenge. You aren’t face to face, you don’t have the advantage of gaining information about your visitors. There is no way to qualify your visitors… or is there?.

Whether selling a product or service you undoubtedly ask questions to determine which products and services best fit the potential customer. Translating that skill to a website, without face-to-face contact can be tricky – but it can be done!  And with the rise of artificial intelligence, machine learning, and data analysis tools, it’s possible to qualify your visitors and personalize your approach to each one.  

When writing for websites, it’s important to keep in mind that not every visitor needs everything you have to offer.  You can’t assume anything.

The copy must be written to sell your products and services from the customer’s viewpoint. This means using language that speaks to their needs and desires, and providing clear calls to action that guide them to the specific areas of your website that meet their needs.

Real estate websites offer a good example. There are several reasons a searcher will visit a real estate website: buying a home, selling a home, looking for an agent, etc. How do you make sure your copy hits the mark with each visitor? After all, one home does not fit all – how do you guide visitors to what they want?

One way to do this is to use obvious indicators of action, such as buttons and links that say “Buy Now” or “Contact Us”.  You can also use personalized recommendations and targeted advertising to show visitors products and services that are tailored to their interests and preferences.

Real estate websites are still a good example of how to do this right. By offering different options for buying, selling, and searching for properties, they can guide visitors to the specific areas of the site that best meet their needs. This not only increases visitor conversions, but also helps to build trust and establish a positive relationship with potential customers.

Each of the actions listed can point visitors to the specific areas of the website that best meets their needs. The key is to give visitors a few choices and entice them to click to increase visitor conversions. Don’t assume that they’ll find their way around the site.

If you’re not sure whether your site is hitting the mark or not seeing conversions, there are many tools you can use to gain feedback and improve your approach. Site surveys, A/B testing, and analytics tools can all help you to track visitor behavior and optimize your site for maximum effectiveness.

Ultimately, the key to successful internet prospecting is to be adaptable, creative, and always willing to try new things. By keeping an eye on the latest trends and tools in online marketing, and by constantly refining your approach based on visitor feedback and data analysis, you can stay ahead of the curve and attract more customers than ever before.