The SMART Spark
Mastering Web Content: Engage Readers and Rank High
People tend to scan web pages searching for specific keywords or phrases that address their needs. Writing effectively for the internet may not be as daunting as it seems. Let me share some eye-opening statistics: a whopping 79% of website visitors merely scan the...
Out of the Box
My prediction is that this single moment of clarity will result in a big change in advertising. Isn't it amazing how some people can look at a truck and see a truck, while someone else can look at a truck and see, well, an advertisement opportunity? Today I had lunch...
How to create a great website.
What works, works. Theory is irrelevant. This one is straight from Seth Godin - and I can't think of a single way to improve upon it. Here are principles I think you can’t avoid: 1. Fire the committee. No great website in history has been conceived of by more than...
A Trip to Eureka Springs
A great opportunity to visit and learn more about my client. I just got back from visiting Becky Cooper, a client in Eureka Springs, Arkansas. Aside from the long drive, the trip was a great opportunity to visit a place I've never been to and learn more about my...
SEO Flight Plan
The key is to stick to the plan even in the worst weather. Anyone who's traveled has inevitably had the unfortunate experience of airline delays or, heaven forbid, lost luggage. With the hassles of carry-on bags, checked bags, and bad weather, every airport visit...
Captivate and Convert: Mastering the Art of Website Attention in 50 Milliseconds
The power to seize attention within the first 50 milliseconds Living in this era grants us an incredible advantage: an overwhelming abundance of choices. From selecting a bank to deciding on television channels, phone services, and internet providers, we encounter a...
What makes viral marketing viral?
Only 15% of marketing campaigns were able to get people to talking. Everyone would love to have their product, hotel, agency, or service talked about by others (in a positive light) and have the referrals that are generated by word of mouth. But what is it that makes...
My name is not MUD – My digital marketing philosophy
August 4, 2007 My Name is NOT Mud!When I first started on the internet in 1996, I meet a lot of business owners who were not happy with the results they were getting from the web. In short - NetworkingI was lumped in with other web designers. In other words, all web...
Is common sense really all that common?
Common sense relies heavily on the experiences of the individual. Many people use the phrase "common sense" but is common sense really all that common? Take, for example, how we assume that the cold water faucet is on the right and the hot is on the left. Because we...
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