The SMART Spark
How Big is the Internet?
It's interesting to think back at how our world has changed since we first gained access to the internet. Well, apparently the internet population has reached the billions according to comScore! And, even though that's only 15% to 22% of the entire global population,...
44th President
I am also inspired by the change he has stood for during his campaign. Today I watched the Inauguration of our new president. I am pretty sure this is the only time in my life I've ever watched the ceremony and I know it's the only time I've ever been so in awe of the...
Unlocking Website Success: The Art of Optimizing Conversions
Gain a solid understanding of your target audience and their thought processes to increase conversions from your website. When it comes to websites, the term "conversion" is often mentioned. Conversion refers to the measurement of the number of people who take the...
Mastering Satisfycing: Navigating Online Research for Informed Decisions
Updated May 25, 2023 The concept of satisfycing can guide your website design and digital marketing to capture the attention. People who conduct online research before making a decision often find themselves overwhelmed by the vast amount of information and choices...
Mastering Website Design: Tailoring Experiences for Higher Conversions
Knowledge is power. The more you understand your customers, the more visitor conversions you'll have. In the world of digital marketing, it's clear that a one-size-fits-all approach doesn't work. Just as not everyone can wear the same clothing size, not everyone who...
Take Off & Landings
Giving a little attention to these "landing" pages could be just the ticket to giving you a better rate of return on your site. I live somewhat near the airport. It's a comfortable distance, not so close as to have the cabinets rattle when the planes go over but close...
10 Essential Tips for Successful PPC Advertising
Updated May 25, 2023 Implement these best practices, to enhance the effectiveness and efficiency of your PPC advertising. Here are 10 (updated) tips to help you maximize your PPC (pay-per-click) advertising efforts and incorporate current best practices: Target...
A little enthusiastic inspiration. . .
Enthusiasm and passion go hand in hand. This week I was asked by a web entrepreneur which markets he should get into, and which products or services should he sell online. My answer was: Only those things that you are passionate about. If you are to be truly...
Cuil – Not so Cool
Spoiler Alert - maybe it was launched too soon but right now Cuil is not so cool!! Today a new search engine was launched by 2 former employees of Google. The name is Cuil (pronounced "cool"). I gave the search engine a quick try this morning with some of the search...
Successful Projects
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