The SMART Spark
Making a good first impression
Marketing on the internet is all about impressions. Have you ever thought of the impression you make online? How about your own name? You can do an "ego search" to see how often people will find you. It's pretty interesting to see. In fact, there is a site on the web...
Making Good Impressions
64% of all companies fail to follow and implement the advice of their digital marketing consultants. In December 1995, AltaVista burst on the search engine scene with what, at the time, was a giant 21 million page index, well above rivals in the 1 to 2 million range....
First Steps to a Successful Website
A carefully constructed website can mimic the same system and bring your visitor from just another click to buying into the overall process. While many business owners are still content to have any kind of website, the real purpose of any internet presence is to...
7 Ways to Get Measurable ROI from Your Website
Purchases made after researching online are 30% higher on average than traditional purchases. The Web has begun to mature. As this happens, managers are realizing that running a quality website is a very expensive business. Here are 7 ways to assure a return on your...
Branding
As many psychological studies have found, it’s much easier to remember meaningful words than sequences of numbers. There are many things we do around here, but all of them center on drawing pictures. We develop front-end web designs, handle all of our own internal...
Why use email marketing
Relevant, valuable emails sent to people who asked or agreed to get them are the best people to market to via email. In 1867 the Pony Express made its fastest delivery - 7 days and 17 hours. The route: St. Joseph Missouri to Sacramento California. The average speed: ...
Your Strategic Web Plan
It’s important to optimize your website to target those people most likely to become your customers. Even good website developers make the mistake of leaving their customers alone at the most critical step of website development, strategic planning. Strategic planning...
Successful Projects
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