The SMART Spark
Creating an Effective Web Presence: 4 Key Elements for Engaging Visitors
Providing just the right information in the right web environment goes a long way toward bringing prospects closer to doing business with you. Now that virtually every company has some sort of web presence, owners, managers, and CEOs are beginning to rethink the way...
Revolutionize Your Internet Prospecting with Personalization and Targeted Messaging
The key is to give visitors a few choices and entice them to click to increase visitor conversions. Approaching potential customers on the internet is still a challenge. You aren't face to face, you don't have the advantage of gaining information about your visitors....
Web Analytics: How to Measure the Effectiveness of Your Online and Offline Marketing Campaigns
Be sure to have a consistent, solid approach to improving performanceOne of the great things about the internet is that it is so measurable. Anyone participating in an internet marketing campaign can know definitively whether or not the program is working because of...
Wide World of Web Analysis
Hone in on key areas to "market smarter" and focus company efforts toward vistor "hot buttons." The web is full of tools to measure everything from traffic to top content and beyond. If you haven't looked at your website traffic logs lately, you should. If you wish...
Superb Owl Ads
In 2 weeks... will you remember the ad but not the company? So the great anticipation of Super Bowl ads has been revealed. Which one was your favorite? According to the AOL Super Bowl Ad Poll, the Blockbuster ad with the Mouse was the best. No surprise! But the real...
Bill of Rights for Digital Marketing Clients
You have rights when it comes to digital marketing services. You have the right to have your contract obligations fulfilled by your digital marketing company. Be sure all services that were contracted are provided. If you don't understand what you will be getting, get...
Repeat After Me . . .
Never, ever put out any kind of advertising that does not include your web address. "I promise I will never, ever put out any kind of advertising that does not include my web address . . ." "I promise I will carefully review every print ad, radio commercial, and...
Google Billboards
Would you spend ad dollars via Google to put up a local billboard presence? One of the sites I like to monitor is Adrants. Here you can find some of the most curious and interesting advertising efforts globally. But today I found something that will really transform...
Citizen Marketing: How You Can Spark Buzz and Gain Free Publicity for Your Business
The best way to generate citizen marketing is to be one... give people a reason to get to know you & your business. Recently MarketingProfs.com has started an online book club. Just like a traditional book club, this club selects a book, reads, reviews, and...
Successful Projects
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