The SMART Spark

Web Analytics: How to Measure the Effectiveness of Your Online and Offline Marketing Campaigns

Be sure to have a consistent, solid approach to improving performanceOne of the great things about the internet is that it is so measurable. Anyone participating in an internet marketing campaign can know definitively whether or not the program is working because of...

Wide World of Web Analysis

Hone in on key areas to "market smarter" and focus company efforts toward vistor "hot buttons." The web is full of tools to measure everything from traffic to top content and beyond. If you haven't looked at your website traffic logs lately, you should. If you wish...

Superb Owl Ads

In 2 weeks... will you remember the ad but not the company? So the great anticipation of Super Bowl ads has been revealed. Which one was your favorite? According to the AOL Super Bowl Ad Poll, the Blockbuster ad with the Mouse was the best. No surprise! But the real...

Bill of Rights for Digital Marketing Clients

You have rights when it comes to digital marketing services. You have the right to have your contract obligations fulfilled by your digital marketing company. Be sure all services that were contracted are provided. If you don't understand what you will be getting, get...

Repeat After Me . . .

Never, ever put out any kind of advertising that does not include your web address. "I promise I will never, ever put out any kind of advertising that does not include my web address . . ." "I promise I will carefully review every print ad, radio commercial, and...

Google Billboards

Would you spend ad dollars via Google to put up a local billboard presence? One of the sites I like to monitor is Adrants. Here you can find some of the most curious and interesting advertising efforts globally. But today I found something that will really transform...

Citizen Marketing: How You Can Spark Buzz and Gain Free Publicity for Your Business

The best way to generate citizen marketing is to be one... give people a reason to get to know you & your business. Recently MarketingProfs.com has started an online book club. Just like a traditional book club, this club selects a book, reads, reviews, and...

Happy New Year

It's a great time to take stock of your marketing plan and get on the right track. It's time to start fresh with a new approach to marketing. Last year I read books called "Emotional Branding" and "Naked Conversations." What will the trend be this year? Will blogs...

100 Million Websites

There were only 18,000 websites in August 1995. In May 2004 there were 50 million and, in less than 3 years, the web hit 100 million. The web reached a new milestone in October. Netcraft, an internet monitoring company that has tracked the growth of the internet since...