The SMART Spark
Repeat After Me . . .
Never, ever put out any kind of advertising that does not include your web address. "I promise I will never, ever put out any kind of advertising that does not include my web address . . ." "I promise I will carefully review every print ad, radio commercial, and...
Google Billboards
Would you spend ad dollars via Google to put up a local billboard presence? One of the sites I like to monitor is Adrants. Here you can find some of the most curious and interesting advertising efforts globally. But today I found something that will really transform...
Citizen Marketing: How You Can Spark Buzz and Gain Free Publicity for Your Business
The best way to generate citizen marketing is to be one... give people a reason to get to know you & your business. Recently MarketingProfs.com has started an online book club. Just like a traditional book club, this club selects a book, reads, reviews, and...
Happy New Year
It's a great time to take stock of your marketing plan and get on the right track. It's time to start fresh with a new approach to marketing. Last year I read books called "Emotional Branding" and "Naked Conversations." What will the trend be this year? Will blogs...
100 Million Websites
There were only 18,000 websites in August 1995. In May 2004 there were 50 million and, in less than 3 years, the web hit 100 million. The web reached a new milestone in October. Netcraft, an internet monitoring company that has tracked the growth of the internet since...
Podcasting, the new buzzword
Podcasting is an opportunity to share your message with an unlimited audience in sound and video. The definition of podcasting: the process of creating audio, sometimes video, files and distributing the content over the web, through RSS* syndication or in direct...
Making a good first impression
Marketing on the internet is all about impressions. Have you ever thought of the impression you make online? How about your own name? You can do an "ego search" to see how often people will find you. It's pretty interesting to see. In fact, there is a site on the web...
Making Good Impressions
64% of all companies fail to follow and implement the advice of their digital marketing consultants. In December 1995, AltaVista burst on the search engine scene with what, at the time, was a giant 21 million page index, well above rivals in the 1 to 2 million range....
First Steps to a Successful Website
A carefully constructed website can mimic the same system and bring your visitor from just another click to buying into the overall process. While many business owners are still content to have any kind of website, the real purpose of any internet presence is to...
Successful Projects
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