You Don’t Have to Be Original to Be Creative: Then and Now " Read More Almost 20 years ago . . . Then (April 4, 2007): You don’t have to be original to be creative. Is anyone truly original? It is said that Mozart never wrote an original melody — instead...
You Can Skip the Ad. You Can’t Tell if You’re Talking to a Bot. " Read More You Can’t Advertise “At” People Anymore Your phone rings. You answer. There’s a brief pause — natural enough to feel human — and then a voice. Warm,...
Website Lead Generation Then and Now " Read More I Called It Bottom-Up. HubSpot Built a Feature Around It. I pulled this post from the archives. April 2007. It was titled something like “Reverse Engineering Your Website.” The core idea: stop building your...
SEO Then and Now: What Actually Moves the Needle in 2026 " Read More Why is our website traffic down? I’ve been getting the same question from clients a lot lately. “Why is our traffic down?” Sometimes it’s framed differently. “We...
I Ran HubSpot’s AEO Grader on My Own Site. Here’s the Honest Result. " Read More HubSpot’s new AEO Grader checks how ChatGPT, Perplexity, and Gemini currently represent your brand across five scored dimensions: Sentiment, Presence Quality, Brand...
Podcasting Was a Buzzword. Now It’s a Pipeline Strategy " Read More People will voluntarily listen to your message. What “podcasting” really means in 2026 In 2006, I wrote a post called Podcasting, the New Buzzword. I was genuinely excited about it....
