Website Lead Generation Then and Now " Read More I Called It Bottom-Up. HubSpot Built a Feature Around It. I pulled this post from the archives. April 2007. It was titled something like “Reverse Engineering Your Website.” The core idea: stop building your...
SEO Then and Now: What Actually Moves the Needle in 2026 " Read More Why is our website traffic down? I’ve been getting the same question from clients a lot lately. “Why is our traffic down?” Sometimes it’s framed differently. “We...
I Ran HubSpot’s AEO Grader on My Own Site. Here’s the Honest Result. " Read More HubSpot’s new AEO Grader checks how ChatGPT, Perplexity, and Gemini currently represent your brand across five scored dimensions: Sentiment, Presence Quality, Brand...
Podcasting Was a Buzzword. Now It’s a Pipeline Strategy " Read More People will voluntarily listen to your message. What “podcasting” really means in 2026 In 2006, I wrote a post called Podcasting, the New Buzzword. I was genuinely excited about it....
How to Turn Your Thank You Page Into a Conversion Machine " Read More Most marketers treat it like a receipt. It’s actually a runway. You spent time on the ad. You obsessed over the headline. You tested the button color on the landing page. Someone filled out...
The Psychology of Motivation — Then and Now " Read More It’s about having a CRM that reflects reality. Editor’s note: The original version of this article was published in Website Magazine in 2013 under my byline — which their current site has since...
