The SMART Spark
Digital marketing myths and facts
If you are still doing the same things and the number of orders, sales, leads, etc. from your site has not increased your site has fallen behind. The internet changes almost daily and along with it the way people use the internet. What is the best way to reach your...
Unlocking the Power of Local Search: How to Ensure Your Business Gets Found Online
The once-coveted blue checkmark, once denoting identity and operator, has been reduced to a symbol of vanity. Local search is no longer an afterthought for businesses as the internet continues to shape the way consumers discover and engage with local products and...
Creating an Effective Web Presence: 4 Key Elements for Engaging Visitors
Providing just the right information in the right web environment goes a long way toward bringing prospects closer to doing business with you. Now that virtually every company has some sort of web presence, owners, managers, and CEOs are beginning to rethink the way...
Revolutionize Your Internet Prospecting with Personalization and Targeted Messaging
The key is to give visitors a few choices and entice them to click to increase visitor conversions. Approaching potential customers on the internet is still a challenge. You aren't face to face, you don't have the advantage of gaining information about your visitors....
Wide World of Web Analysis
Hone in on key areas to "market smarter" and focus company efforts toward vistor "hot buttons." The web is full of tools to measure everything from traffic to top content and beyond. If you haven't looked at your website traffic logs lately, you should. If you wish...
Superb Owl Ads
In 2 weeks... will you remember the ad but not the company? So the great anticipation of Super Bowl ads has been revealed. Which one was your favorite? According to the AOL Super Bowl Ad Poll, the Blockbuster ad with the Mouse was the best. No surprise! But the real...
Bill of Rights for Digital Marketing Clients
You have rights when it comes to digital marketing services. You have the right to have your contract obligations fulfilled by your digital marketing company. Be sure all services that were contracted are provided. If you don't understand what you will be getting, get...
Repeat After Me . . .
Never, ever put out any kind of advertising that does not include your web address. "I promise I will never, ever put out any kind of advertising that does not include my web address . . ." "I promise I will carefully review every print ad, radio commercial, and...
Google Billboards
Would you spend ad dollars via Google to put up a local billboard presence? One of the sites I like to monitor is Adrants. Here you can find some of the most curious and interesting advertising efforts globally. But today I found something that will really transform...
Successful Projects
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