Unlocking Success: Why People, Not Companies, Drive Online Purchases

The latest stats on home internet usage in the United States just came in from Nielsen, and let me tell you, the numbers are mind-blowing! Can you believe that over 150 million people in the US alone use the internet at home every single day? Yep, you heard that right. And if you think these numbers don’t include potential customers for your business, think again!

Now, let me share another fascinating survey with you. This one was conducted among more than 13,000 internet users aged 18 and older (Burst Media, Feb 2008). Guess what? It revealed that people are not only increasing the number of websites they visit but also the frequency of their visits. Can you imagine that?

In the past year, three out of five respondents, that’s a whopping 60%, reported visiting more sites in a typical week than they did before. And here’s the cherry on top: this trend includes people over the age of 55. It’s a growing phenomenon, and we believe it’s here to stay.

“But hold on a second,” you might be thinking, “I only sell to businesses.” Well, my friend, I’ve got some news for you. Remember, many of these internet-savvy individuals work for companies themselves, and they have the power to influence buying decisions. Yes, even in the business-to-business (B2B) world, people are the ones who make the final call.

So, let me ask you a crucial question: who is your target market?

Take a moment to really think about it. When you recognize that people buy from people, not just faceless companies, you open up a world of possibilities. Those millions of internet users aren’t just random web surfers; they are potential customers, waiting to discover products and services that resonate with them on a personal level.

When you understand the power of connecting with individuals, you can tailor your marketing efforts to reach them directly. By building relationships, establishing trust, and demonstrating the unique value you bring to the table, you’ll have the opportunity to make a lasting impression. Remember, behind every click, every website visit, and every purchasing decision, there’s a person with their own needs, desires, and preferences.

So, my friend, let’s embrace this truth together. Let’s dive into the world of human connection and show people why they should choose you. Because at the end of the day, it’s the people who make the difference, and it’s the people who will help your business thrive.

Now, take a moment to think about your target market, envision the individuals you want to serve, and let’s create a strategy that will make you stand out in their eyes. Are you ready? Let’s go!