The SMART Spark

What you don’t know

Incorporate these trust signals into your inbound marketing strategy to strengthen your brand's reputation and connections with your audience. You never know what you don't know until you find out you didn't know it... In other words - Wow! I had no idea the hunting...

Gutsy Move

Don't underestimate the power of citizen marketing on the web So if you are a Sprint / Nextel customer and you've called customer service too often beware - you could be "fired." In an interesting move, Sprint decided to cancel service to customers who have made too...

The Secret Equation

Being a high-ranking site in Google is more important than ever. Okay so maybe I haven't blogged about Google in maybe... 3 posts. The New York Times recently had an excellent article about Google and the way they go about making sure everyone gets the best search...

Revisiting, Revising, Renewing

The evolution of businesses is interesting. Today I took a look at Seth Godin's blog and I got to thinking about how I got started in this business, and actually how many businesses evolve. Seth was writing about Starbucks and something I didn't know, was that they...

How much does your anchor weigh?

April 26, 2007 Having links from outside sources is an important part of search engine positioning. The more sites that link to your site, the more your site is deemed to be relevant to the search query. That, in turn, will move your site higher in the search engines....

The Advertising Equation

April 19, 2007 It's clear that the web has dramatically changed things. Adrants caught my eye this morning with a bold statement that, if not already said, needed to be shouted from the rooftops. It's no longer possible to effectively advertise "at" people. The first...

Reverse Engineering

While more companies are discovering the marketing strengths of the internet . . . company managers often approach the project of web design and development from the top down. In other words, the design comes first and the goals are not considered until the project is...

Top 10 Search Optimization Components

Think of a web page as a town. If a city has freeways, airports, train stations, bus shelters, and a port, that's a good indicator that it is an important hubIf you want to get high rankings in the search engines it's important to know how search engines actually...

Saw it Off!

Be careful when using the names and logos of other companies. It could be trademarked. So I went on vacation for a week to KC where I did something I rarely do... picked up a copy of USA Today. Right on the front page was an interesting article about the Texas...