The SMART Spark
The Shrinkenomics of Attention: Short-Form’s Meteoric Rise Explained
Only the most gripping, razor-sharp content can cut through the clutter of our multi-tasking mania. In today's fast-paced, digital-first world, the name of the game is capturing attention quickly and efficiently. As entrepreneurs and content creators, we're battling a...
Search Engines in the Era of AI: It’s Time to Start Delivering True Value
Simply gaming the system via SEO no longer works as AI identifies low-value content. Search engine optimization is undergoing a major paradigm shift thanks to advancements in AI. Tactics that once worked well like keyword targeting and optimizing solely for rankings...
7 Tactics to Make Your Emails So Irresistible Your Subscribers Can’t Help But Click
With a little TLC, your messages can become your subscribers' new obsession Do your email open and click-through rates suck? Do recipients glance at your newsletters for a millisecond before spamming them to oblivion? Well, your emails don't have to keep sinking to...
Instilling a good work ethic, leading by example
Work ethic is the principles we live by in our business lives. When I was 13 I very much wanted a puppet. Not just any puppet, but a puppet from the very best, Puppet Productions (now Puppets, Inc.). In 1978 one of the basic puppets was $79 - that's $397.75 today. A...
Threads: Unraveling the New Twitter Alternative by Meta
Threads similarities with Twitter but places more emphasis on the creators and influencers. Yesterday evening, the highly anticipated Threads app by Meta made its debut, surprising us all by launching a day ahead of schedule. It's a much-needed alternative to Twitter,...
Embracing the 404 Page: Unveiling the Importance Behind Error Messages
Craft a killer 404 page that delights your users, boosts your credibility, and helps you stay on top of your game. Ah, the dreaded "404 Page not found" error message. It's the bane of every internet user's existence. But you know what? This error message actually...
The ChatGPT Wave: Embracing Authenticity and Human Connection
Engaging in real-time dialogue, responding promptly, and encouraging feedback can help us establish an irreplaceable bond with our audience. Today, I stumbled upon an article by Mark Schaefer, that I believe holds the key to our success in this era of overwhelming...
Boosting Inbound Marketing Trust: 20 Crucial Signals You Need to Know
Incorporate these trust signals into your inbound marketing strategy to strengthen your brand's reputation and connections with your audience. What is one component crucial to the success of any marketing strategy? Trust. It's a topic I've written about before....
Making Buying Easy: Lessons from a Home Improvement Store
In this self-service retail landscape, it's still possible to drive more sales. Imagine this... You make your way to your favorite home improvement store, excited to purchase a grill for Memorial Day. With the ads studied in advance, you have a clear idea of the grill...
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