How to Get Real-Time Alerts When Leads Revisit Your Site
Most people assume HubSpot automatically alerts them when a known lead returns to an important page—like your pricing, portfolio, or project pages.
Spoiler:
It doesn’t.
Not unless you set it up.
And that means a lot of warm opportunities slip through unnoticed, even when those leads are literally showing buying intent.
The good news?
You can fix this in about 5 minutes.
And once it’s running, it becomes one of those tiny automations that quietly works for you forever.
Why this matters
When someone revisits a high-intent page, it usually signals one of two things:
- They’re comparing you against other options, or
- They’re closer to making a decision than before
Either way, it’s the perfect moment for:
- A quick check-in
- A personalized touch
- Or simply keeping them on your radar
This is especially helpful if you’re a solopreneur or small team—because timing can make the difference between a “maybe later” and a new client on your calendar.
Why this small automation matters
When a lead returns to website pages like:
- Pricing
- Portfolio
- Services
- Demo
- Project pages
…it usually means they’re actively evaluating you (again). Most teams miss this signal entirely.
With a simple workflow, you’ll know:
- Who came back
- What they looked at
- When they viewed it
Whether it’s worth a gentle, well-timed outreach
This turns passive browsing into actionable insight — without buying an intent tool or messing with custom tracking.
How to Set Up Instant “Return Visit” Alerts in HubSpot
Here’s the step-by-step:
Step 1: Create a Contact-Based Workflow
- Go to Automation → Workflows → Create workflow
- Choose Contact-based
- Start from scratch
Step 2: Add “Website Page View” as the Trigger
This is where you define which pages are considered high intent.
Choose pages like:
/hubspot-portfolio
/project
/pricing
/demo
/services
Use “URL contains”, not “equals exactly.”
This ensures you catch:
UTM-tagged URLs
With or without trailing slashes
Variations like /project-name or /project/
Step 3: Require “Email is known”
This makes sure the workflow only fires for:
- People already in your CRM
- Contacts who filled out a form in the past
- Leads you’ve interacted with before
You don’t want alerts for anonymous traffic.
Step 4: Add a 24-Hour Cooldown Check
Without this, someone refreshing your page 5 times = 5 notifications.
Add an If/Then branch:
YES → If they’ve visited in the last 24 hours → End workflow
NO → Continue to notification
This keeps your inbox clean but still lets repeat visits enroll again later.
Step 5: Send an Internal Notification Email
Use the workflow action:
- Send internal email notification
- Send it to: Contact owner or yourself (if you’re the owner)
- Include personalization tokens like:
- Contact name
- Company name
- Last page viewed
- Link to their record
This gives you everything you need in one glance.
What Happens Next
Now, each time a known contact revisits your key pages, you get:
- A clean, timely alert
- Context about what they looked at
- A link directly to their CRM record
- A chance to follow up naturally (“Saw you were revisiting… anything I can help clarify?”)
- No guesswork.
- No expensive intent data.
- No wondering who’s actually interested.
Just real, usable buying signals.
Want help turning this into a smarter lead-scoring signal or adding multi-page logic?
I can turn this into:
- A lead score bump
- A property update like “Last High-Intent Page Viewed”
- A rep task workflow
- Or a multi-branch “Different page = different action” setup
Most people assume HubSpot automatically alerts them when a known lead returns to an important page—like your pricing, portfolio, or project pages.
Spoiler:
It doesn’t.
Not unless you set it up.
And that means a lot of warm opportunities slip through unnoticed, even when those leads are literally showing buying intent.
The good news?
You can fix this in about 5 minutes.
And once it’s running, it becomes one of those tiny automations that quietly works for you forever.
Why this matters
When someone revisits a high-intent page, it usually signals one of two things:
- They’re comparing you against other options, or
- They’re closer to making a decision than before
Either way, it’s the perfect moment for:
- A quick check-in
- A personalized touch
- Or simply keeping them on your radar
This is especially helpful if you’re a solopreneur or small team—because timing can make the difference between a “maybe later” and a new client on your calendar.
Why this small automation matters
When a lead returns to website pages like:
- Pricing
- Portfolio
- Services
- Demo
- Project pages
…it usually means they’re actively evaluating you (again). Most teams miss this signal entirely.
With a simple workflow, you’ll know:
- Who came back
- What they looked at
- When they viewed it
Whether it’s worth a gentle, well-timed outreach
This turns passive browsing into actionable insight — without buying an intent tool or messing with custom tracking.
How to Set Up Instant “Return Visit” Alerts in HubSpot
Here’s the step-by-step:
Step 1: Create a Contact-Based Workflow
- Go to Automation → Workflows → Create workflow
- Choose Contact-based
- Start from scratch
Step 2: Add “Website Page View” as the Trigger
This is where you define which pages are considered high intent.
Choose pages like:
/hubspot-portfolio
/project
/pricing
/demo
/services
Use “URL contains”, not “equals exactly.”
This ensures you catch:
UTM-tagged URLs
With or without trailing slashes
Variations like /project-name or /project/
Step 3: Require “Email is known”
This makes sure the workflow only fires for:
- People already in your CRM
- Contacts who filled out a form in the past
- Leads you’ve interacted with before
You don’t want alerts for anonymous traffic.
Step 4: Add a 24-Hour Cooldown Check
Without this, someone refreshing your page 5 times = 5 notifications.
Add an If/Then branch:
YES → If they’ve visited in the last 24 hours → End workflow
NO → Continue to notification
This keeps your inbox clean but still lets repeat visits enroll again later.
Step 5: Send an Internal Notification Email
Use the workflow action:
- Send internal email notification
- Send it to: Contact owner or yourself (if you’re the owner)
- Include personalization tokens like:
- Contact name
- Company name
- Last page viewed
- Link to their record
This gives you everything you need in one glance.
What Happens Next
Now, each time a known contact revisits your key pages, you get:
- A clean, timely alert
- Context about what they looked at
- A link directly to their CRM record
- A chance to follow up naturally (“Saw you were revisiting… anything I can help clarify?”)
- No guesswork.
- No expensive intent data.
- No wondering who’s actually interested.
Just real, usable buying signals.
Want help turning this into a smarter lead-scoring signal or adding multi-page logic?
I can turn this into:
- A lead score bump
- A property update like “Last High-Intent Page Viewed”
- A rep task workflow
- Or a multi-branch “Different page = different action” setup